New Limited Edition Tirol Chocolate with MrMax's Special Packaging Launch

Tirol Chocolate's Limited Edition Release at MrMax

On October 14, 2025, the beloved Tirol Chocolate Company is set to release a special edition of its classic "Milk Nougat" flavor in an exclusive package. This unique offering will be available exclusively at the discount retail store MrMax, located in Chiyoda, Tokyo, where Tirol Chocolate's roots began.

A Taste of Tradition

The Milk Nougat flavor holds a special place in the hearts of Tirol chocolate fans, having been the foundation of the company's iconic product lineup. This delightful candy features a unique blend of nougat enveloped in rich chocolate, offering a taste that many have cherished since its initial release in 1962. The combination of peanuts in the nougat provides a satisfying crunch that makes every bite a treat. The special bar format, featuring three connected pieces, ensures an indulgent experience for all chocolate lovers.

Celebrating 100 Years of MrMax

This release isn’t just about the chocolate; it commemorates a significant milestone for MrMax, marking its 100th anniversary. As part of this celebration, the packaging for the Milk Nougat is adorned with a special logo celebrating the centennial. This unique design will feature MrMax’s iconic colors, enhancing the feeling of exclusivity and delight that collectors and fans will surely appreciate.

Pricing and Availability

The limited edition Milk Nougat will be offered at an enticing price of 54 yen, including tax, making it an affordable indulgence for everyone. However, shoppers should be aware that availability may vary by location, and once supplies run out, sales will come to an end. Customers are encouraged to visit MrMax’s official website for more information on store locations and product details.

A Legacy of Joy

Founded in 1903 in Tagawa City, Fukuoka Prefecture, Tirol Chocolate has evolved significantly over the years. In 2004, the company was established in Tokyo, separating its product planning and sales division from Matsuo Confectionery, which originally started the Tirol brand. With a mission to bring happiness through fun and delightful confectionery, Tirol continues to innovate with a mix of classic and new flavors. The company was born from the ambition to deliver high-quality chocolate, once considered a luxury, to children at an affordable price of just 10 yen.

With over 600 flavors created since its inception, Tirol Chocolate proudly releases traditional candies alongside exciting collaborations, seasonal specialties, and adventurous new flavor experiments. Keep an eye out for their delightful creations, as they continue to spread joy through the sweet charm of chocolate.

For more information, visit Tirol's official online shop or follow them on social media:

As it prepares for this exciting launch, Tirol Chocolate is set to capture the hearts of both new and loyal customers alike with its special commemorative offering at MrMax.