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D1 Training's Remarkable 2025 Journey and Ambitious Plans for 2026

D1 Training, a frontrunner in the fitness industry, marked the end of 2025 with a series of significant achievements that set the stage for an exciting 2026. Based on the principles of athletic-based training, D1 is committed to empowering individuals of all ages through its innovative programs. By surpassing its growth targets, the company has strengthened its franchise infrastructure and accelerated its digital initiatives.

In 2025, D1 Training awarded over 90 new franchise agreements and opened more than 40 locations across the United States, bringing the total number of training facilities to over 165. This expansion underscores the brand's commitment to its franchisees and its mission to make elite training more accessible to everyone. This pivotal year allowed D1 to not only achieve its expansion goals but also position itself for continuous growth moving forward.

Strengthening Franchise Support

D1 Training's success in 2025 can be attributed to its strategic investments in enhancing the systems that support franchisee success. An expanded in-house construction project management team led to a more efficient operation, identifying cost savings of over 10%. Moreover, the internalization of equipment procurement not only improved efficiency but also ensured better consistency in the services offered, further increasing long-term value for franchisees.

In terms of performance metrics, D1 Training saw positive revenue growth for established stores, was featured on the annual Inc. 5000 list for the third consecutive year, and jumped 75 spots in Entrepreneur's Franchise 500® ranking. These accomplishments highlight the brand's focus on creating an efficient operational infrastructure while enhancing its service quality.

Digital Innovation and Community Engagement

Recognizing the importance of digital presence, D1 introduced several new initiatives aimed at improving customer engagement. The launch of the D1 Training mobile app and the redesign of the company’s website enhanced user accessibility and interaction, making it easier for clients to benefit from their training programs.

Furthermore, D1 launched The Turf Powered by D1, a podcast hosted by Will Bartholomew where he converses with high-profile guests such as R.A. Dickey and Tim Tebow. The podcast explores themes of personal growth, resilience, and confidence, creating a deeper connection within the athletic community.

One of the standout initiatives was D1's first-ever National Challenge, which attracted over 800 participants nationwide, together achieving a collective weight loss of over 2,000 pounds. This event not only fostered community spirit but also underscored the effectiveness of D1's training system in reaching fitness goals.

Looking Ahead: Expanding Access and Impact

As D1 Training enters 2026, the company has set its sights on opening its 200th location. Through this period, D1 will also focus on expanding youth sports camps and enhancing partnerships related to performance testing and verification. These initiatives are designed to give youth athletes and fitness enthusiasts personalized training experiences that leverage data for better outcomes.

Will Bartholomew, D1 Training’s CEO, stated, “We strongly believe that great training can change lives far beyond just performance on the field. As we approach our next milestone, our goal is to broaden access to exceptional coaching and provide detailed performance insights that help athletes build long-lasting habits.”

D1 Training’s philosophy is centered on delivering comprehensive training to individuals at any level, and their commitment to quality, combined with focused growth strategies, positions them uniquely in the fitness industry. The company is currently seeking new franchisees interested in joining the movement. For more details on how to take part in this growing brand, visit D1franchise.com.

About D1 Training
Founded by former NFL player Will Bartholomew in 2001, D1 Training has evolved to impact thousands of athletes across the country positively. With over 170 locations active and 200+ franchises in development, D1 has established itself as a leading name in athletic training, offering a proven training system renowned for achieving exceptional results without reliance on fads or shortcuts. More information is available at D1training.com and D1franchise.com.