#Japan #Tokyo #VIFT #Craid #Ministop

Craid Expands Digital Signage Through Partnership with Ministop

Craid, headquartered in Shibuya, Tokyo, has announced its new initiative to leverage its digital signage platform, VIFT, in collaboration with Ministop Co., Ltd., a convenience store chain operating mainly in Japan. This unique partnership aims to deliver a specialized advertising menu within Ministop locations, enhancing consumer engagement in retail settings.

Overview of the Collaboration

VIFT is a digital advertising medium installed primarily in office buildings across major cities, specifically targeting business professionals in their 20s to 50s. This platform excels at reaching a diverse audience, from executive managers to regular employees, offering them products and services that align with their purchasing power and lifestyle.

Previously, VIFT's advertising strategy was mainly focused on urban office environments. However, this new collaboration expands the reach to approximately 300 Ministop locations equipped with digital signage across Tokyo, Osaka, and Aichi. The partnership is designed to encompass various consumer scenarios—from work hours in office buildings to personal time while commuting, taking breaks, or leisurely shopping in convenience stores. This multifaceted approach is expected to foster continuous engagement with advertisements, enhancing brand recognition and stimulating purchasing behavior.

Exclusive Menu: BtoC Service Plan

The BtoC service plan allows businesses to distribute advertisements seamlessly across two prominent locations: digital signage in corporate environments and within Ministop stores in Tokyo, Osaka, and Aichi. These areas are pivotal for consumer buying behavior, providing opportune moments to catch the attention of customers primed for making purchases.

Furthermore, the strategy concentrates on major urban areas, optimizing costs while ensuring an extended advertising period of four weeks. This allows for repeated exposure to the same audience, fostering better product comprehension, building brand image, and maximizing advertising effectiveness.

Introducing the VIFT Digital Signage

“Gift Your Views” with VIFT

VIFT is a state-of-the-art digital signage advertisement solution that connects with business professionals in various locations. Installed in visibility-rich spots like elevators, offices, break rooms, private restrooms, and building entrances—plus smoking areas in business districts—VIFT ensures a wide reach and effective communication of diverse information.

This service not only enhances brand visibility but acts as a lead generation tool, assisting businesses from increasing brand awareness to engaging potential clients effectively.

For more information about the VIFT service, visit the Craid VIFT Service Site.

Company Profiles

Craid, Inc.

• - Website: Craid
• - Established: May 31, 2017
• - CEO: Hiroka Kaneda
• - Business Areas: Ad technology, digital signage solutions, media development, offshore development.

Ministop Co., Ltd.

• - Website: Ministop
• - Established: May 21, 1980
• - CEO: Masatsugu Horita
• - Business Areas: Operator of the Ministop convenience store chain, offering franchise agreements while providing product information and management expertise.

Contact Information

For inquiries regarding this service:

• - Phone: 03-5728-5880
• - Email: [email protected]
• - Representative: Matsui

For media relations inquiries:

• - Phone: 03-5728-5880
• - Email: [email protected]
• - Media Contact: Koshikawa