#Indonesia #Jakarta #Chery Group #LEPAS #Jakarta Auto Show

LEPAS's Spectacular Debut at the Jakarta Auto Show

Recently, at the Jakarta International Auto Show (GIIAS), LEPAS, a rising name in the automotive industry, successfully garnered its first international orders for its flagship model, the L8. This debut was not only significant for the brand but also set the stage for its future expansions beyond borders. The exhibition emphasized the company’s commitment to blending aesthetic elegance with functional excellence, encapsulating what they term as a 'unique travel experience'.

The event showcased a live parade that captivated onlookers while presenting the company’s core values through the 'Leopard Aesthetics' theme. LEPAS's booth resembled a runway, integrating lifestyle aesthetics, effectively transforming the typical auto exhibition into an immersive experience for attendees. This approach reaffirms LEPAS's belief that cars are more than mere transportation – they are an extension of personal style and sophistication.

The Allure of the L8

The L8 model stands out with a design philosophy that embodies both elegance and power. Characterized by its streamlined silhouette and signature optical groups, it reflects LEPAS's vision: 'Elegance is Power'. Inside, the cabin is crafted with a focus on comfort, drawing inspiration from city skylines and incorporating natural textures to cater to the refined tastes of global urban elites. As a forward-thinking vehicle, the L8 is slated to include the Super Hybrid (CSH) system from Chery Group, aligning its capabilities with the diverse demands of an international clientele.

Chery Group's Support and Global Expansion

Chery Group, the parent company of LEPAS, is instrumental in its rapid international growth. As electric vehicles take center stage in the automotive realm, Chery is honing its focus on new energy solutions and intelligent technologies. Their innovative research and development strategies have placed them at the forefront of automotive trends, ensuring that LEPAS delivers exclusive products tailored to the modern driver. By July 2025, Chery's cumulative exports exceeded five million units, solidifying its position as a leader in passenger vehicle exports from China.

As part of Chery's global strategy, LEPAS draws on vast resources in R&D, manufacturing, supply chain management, and sales networks, ensuring a coherent and high-quality approach to market entry. With capabilities supported by Chery's international R&D centers, LEPAS is poised to respond swiftly to consumer needs while maintaining top-notch quality.

A Commitment to Global Brand Recognition

LEPAS's international debut was more than a product launch; it marked the beginning of their 'exquisite travel' concept. The event attracted notable Indonesian officials, media, and key distributors, further solidifying LEPAS's standing in the global automotive landscape. Their announcement of sponsoring Miss Universe Indonesia hints at a strategic marketing effort aimed at gaining wider visibility and recognition in key markets.

In conclusion, LEPAS has set a remarkable precedent for its future in the automotive industry. With its first international orders secured at GIIAS and a robust support system from Chery Group, the brand is well-equipped to thrive in a competitive market while delivering a vision of travel that resonates with modern lifestyles.