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Mazda Breaks Sales Records for December and Full Year 2024

Mazda North American Operations (MNAO) recently announced impressive sales figures for December 2024, reporting a total of 40,201 vehicles sold. This marks a 1.7% increase compared to December 2023. For the entire year, Mazda recorded a significant 16.8% growth, with sales reaching 424,382 vehicles.

One of the highlights from the December sales included the CX-30 reaching its best monthly sales ever, with 8,875 vehicles sold. Moreover, the newly launched CX-50 also saw outstanding performance, achieving a record of 8,083 units sold during that month. The CX-90, another model, had its best December sales too, with 5,995 vehicles sold.

In total, the certified pre-owned vehicles saw sales of 5,931, reflecting a 17% increase year-over-year. Encouragingly, this performance occurred despite having 25 selling days in December, one day less than the previous year, which translates to a 5.8% increase in daily sales rate.

Major Accomplishments in 2024

Mazda's achievements in 2024 extended beyond just sales figures, including several key milestones:

1. Sales Records: Setting a new high with 424,382 vehicles sold.
2. Safety Awards: Mazda's vehicles earned a total of eight IIHS Top Safety Pick+ awards, more than any other brand in 2024. The award-winning models include the Mazda3, CX-30, and others.
3. Brand Launch: The successful introduction of their new branding platform, “Move and Be Moved,” which emphasizes human connection.
4. Manufacturing Expansion: Commencement of assembly for the CX-50 Hybrid at Mazda Toyota Manufacturing in Huntsville, Alabama.
5. Retail Evolution: Opening its 329th Retail Evolution dealership, part of a program that now represents nearly 90% of MNAO's retail sales.
6. Community Commitment: The Mazda Foundation contributed over $500,000 to various organizations across the U.S., focusing on food insecurity and educational access.
7. Diversity Initiatives: Supporting DEI efforts with a $320,000 donation in collaboration with Employee Resource Groups.

Tom Donnelly, President and CEO of Mazda North American Operations, emphasized that these record results derive from the relentless dedication of MNAO staff and their dealership partners. He stated, “In 2024, we expanded our product offerings with the launch of the CX-70 and the CX-50 Hybrid, initiated a new brand platform, and enhanced our dealership evolution programs. These initiatives are fundamental to our record achievements at MNAO, and I am confident we will continue this growth into the new year and beyond.”

Canada and Mexico Sales

Mazda Canada reported sales of 4,566 vehicles in December, which also reflects a 2.4% increase year-on-year, totaling 72,226 for the entire year. In Mexico, sales reached 8,677 vehicles in December with a substantial 19% increase, culminating in 99,797 vehicles sold for 2024.

Conclusion

Mazda continues to prioritize enhancing customer experiences and product offerings while maintaining its firm commitment to safety and community engagement. As the automotive market evolves, Mazda remains steadfast in its strategy to build relationships around inspiring experiences on the road. For more information on Mazda’s vehicles and ongoing developments, check their online press center at News Mazda USA. Follow them on social media through @MazdaUSA for updates and insights into their exciting ventures.