#USA #New York ##paid #Creator Economy #Cannes Lions

paid has officially launched its much-anticipated Creator Marketing Guide for the upcoming Cannes Lions 2025 festival. This initiative is designed as an all-encompassing online tool aimed at assisting creators and brands in navigating the complex landscape of the Cannes Lions, one of the most prestigious advertising and creative festivals worldwide.

As Bryan Gold, CEO of #paid, emphasizes, "Cannes Lions is where creativity meets commerce, and we're here to ensure that creators and marketers find the most relevant sessions, networking opportunities, and partner activations." The guide offers a thoughtfully curated list of significant sessions, networking events, and insightful activations that focus on the burgeoning creator economy.
The guide, now available at hashtagpaid.com/cannes-guide, features not just a directory of creator-focused sessions but also profiles of top creators who will be present at Cannes. For those looking for a quiet moment amid the chaos of the festival, the guide includes a user-friendly map displaying key locations, including designated quiet zones for attendees to recharge.
Furthermore, #paid is also organizing a special, invitation-only breakfast at Lucia restaurant, co-hosted with Michael Kassan's 3C Ventures. This exclusive event is a unique chance for select individuals to connect with renowned creators, brand marketers, and influential industry figures in a more intimate setting.
In addition, #paid has collaborated with well-known brands such as Vacation, LolaVie, Neuro, and Jukebox to provide essential kits for festival-goers. Attendees can easily spot #paid's street team along the Croisette, with representatives wearing smart backpacks that double as lockers. With a simple tap of their phone, festival-goers can access and grab a kit, ensuring they have everything they need while navigating the event.
Throughout the duration of Cannes Lions week, creators and marketers are invited to join #paid’s marketing experts as they collaborate with industry leaders like Corey Rados from Uber, Leticia Hirabayashi from Patreon, Meena Mutha from Discord, and Chris Bellinger from PepsiCo. These interactive sessions will delve into the future of the creator economy, providing invaluable insights for anyone looking to stay ahead in this rapidly evolving landscape.
Attendees are encouraged to catch the panels throughout the festival and visit the Creator Marketing Guide on the #paid website to secure their essentials kit and glean useful information that will enhance their Cannes experience.

About #paid

Understanding the importance of creator-brand collaborations, #paid operates as a leading creator marketplace, bridging the gap between reputable creators and notable brands like McDonald's, Sephora, Samsung, and Disney. Their sophisticated platform allows creators and brands to collaborate seamlessly, managing the entirety of the creator marketing process in a unified experience. With a commitment to empower creators and bring transparency to the creator ecosystem, #paid leverages proprietary technology to tackle significant industry challenges—ranging from fair pricing to algorithmic matching and automated content usage rights. Recognized as a top platform with commendable customer support, their operations span major cities including Toronto, New York, Los Angeles, Chicago, and Miami.