#Japan #Tokyo #Claude AI #BtoB Marketing #SHIFT AI

Overcoming AI Disparities in B2B Marketing

On April 15, 2026, the BtoB Marketing Study Group, one of the largest BtoB marketing communities in Japan, is set to host its 15th real-world event in Ginza, Tokyo, in collaboration with Plaid and SHIFT AI. This community, established in 2022, has rapidly grown to over 1,000 members and encompasses more than 850 companies, ranging from major publicly traded firms to innovative startups. The event titled "Overcoming AI Disparities in B2B Marketing Organization - Practical Approaches for Enhanced Productivity Using Claude!" will delve into the transformational impact that generative AI is having on B2B marketing strategies.

Event Background

The theme for this gathering is "AI × B2B Marketing", spotlighting both the successes and failures of AI initiatives, methods to permeate organizations with AI, and actionable strategies that yield tangible results. With the increasing complexity introduced by advanced generative AI tools such as Claude, the paradigms regarding organizational constructs, operational roles, and career pathways for B2B marketers are undergoing fundamental change.

As marketing professionals grapple with these advancements, many may feel overwhelmed trying to keep up with the evolving trends. This event aims to provide a comprehensive overview of real-life examples showcasing successful and unsuccessful implementations, the critical points of infusing AI within a workforce, and strategies not just to enhance efficiency but also to drive sales outcomes.

An engaging networking session is scheduled for the latter part of the event, providing attendees a unique chance to connect and collaborate with other marketers across different companies.

Featured Speakers

The event will feature prominent speakers:

• - Takahiro Muto, Head of Corporate Business Division at SHIFT AI, who has a rich background in transforming businesses with AI and has led various initiatives within the realm of media and technology since 2008.
• - Hayato Iijima, CEO of Angle Create, who specializes in B2B communication strategies and has extensive experience supporting startups and larger organizations alike.
• - Masaru Hishinuma, the founder of the BtoB Marketing Study Group, who has dedicated his career to enhancing marketing knowledge and fostering connections within the industry.

Their insights and experiences will guide participants through the challenges and opportunities presented by AI in marketing.

Who Should Attend

This event is tailored for:

• - B2B marketers grappling with the implications of AI on their workflows.
• - Those eager to explore how Claude can be leveraged within their marketing practices.
• - Professionals noticing difficulties in capturing inbound leads compared to previous years.
• - Individuals looking for guidance on how to keep up with AI-era SEO and content investment strategies.
• - Marketers aiming to realign their strategies based on the success and failure stories shared during the event.

If you find yourself in any of these scenarios, we warmly invite you to participate.

Benefits of Attending

Participants will walk away with:

• - A clear understanding of how to implement Claude in optimizing marketing operations.
• - Criteria for evaluating investments in SEO and content amidst the age of AI.
• - Concrete examples of how peers are integrating AI into their lead generation tactics.
• - Insights on creating a supportive environment for AI utilization within organizations.

Event Details

• - Date and Time: April 15, 2026, from 18:30 to 21:00 (Doors open at 18:00)
• - Location: Plaid Office, GINZA SIX, 6-10-1 Ginza, Chuo-ku, Tokyo
• - Fee: ¥5,000 (including tax) - Receipts will be issued upon request
• - Eligibility: Business executives and managers in B2B-related industries, with individual attendees invited for self-representation.
• - Registration: Event Registration Link

The schedule includes registration, keynote presentations, group discussions, networking opportunities, and concludes with a full retreat by 21:00.

About the BtoB Marketing Study Group

Founded in 2022, the BtoB Marketing Study Group provides a structured platform for B2B marketing professionals to share information and build connections, with a keen focus on knowledge-driven engagement through both online and offline channels. With a member base exceeding 1,000 and 850 registered companies, 60% being managerial level and 80% holding decision-making authority, the group has successfully hosted over 15 events aimed at enriching the community with impactful marketing knowledge.
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