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Enhancing Experiences with AI at Australian Open 2026

In a groundbreaking collaboration, Infosys, a leader in next-gen digital services, has teamed up with Tennis Australia to redefine the Australian Open experience through advanced AI technologies. Set to debut in 2026, this partnership aims to make tennis more accessible and engaging for all fans, particularly those with visual impairments.

The Journey Towards Accessibility

For over eight years, Infosys has supported Tennis Australia in its quest to innovate within the tennis landscape. The partnership has now widened its focus, emphasizing not only technology but also inclusivity and accessibility. The introduction of two pioneering innovations—the MatchFeel accessibility experience and Rally, an interactive AI mascot—marks a significant leap forward.

MatchFeel: Tennis Through Touch

One of the standout innovations is the MatchFeel initiative, which brings a tactile dimension to the game for visually impaired fans. By intertwining real-time match data with haptic technology, MatchFeel allows users to feel live tennis matches through a specially designed physical court surface.

This transformative setup features a magnetic ring that traces the trajectory of the ball, coupled with vibrating patterns that offer insight into the ball's speed and direction. With synchronized live commentary, blind and visually impaired spectators can immerse themselves in the action like never before. In AO 2026, MatchFeel will operate as a pilot program for a select group, showcasing its potential to redefine fan engagement.

Rally: The AI Companion for Fans

Another remarkable addition to the Australian Open experience is Rally, a humanoid robot fueled by generative AI. Located in the Infosys Fan Zone, Rally delivers a series of interactive experiences that enhance fan engagement. From providing match insights through the Ask Rally feature to playful interactions in Selfie Mode, Rally is programmed under strict Responsible AI guidelines, ensuring secure and entertaining interactions.

With utilities like Serve Me a Fortune, fans can receive whimsical tennis predictions during their time with Rally. This interactive mascot symbolically represents the fusion of technology and tennis, designed to make the sport more relatable and enjoyable.

Simplified Insights with AI

To further enhance the spectator experience, Infosys has developed the Keys to the Match feature, which provides fans with simplified insights into players’ strategies before each match. By analyzing historical data such as rankings and win probabilities, this tool highlights the tactical nuances of upcoming competitions. This approach makes the intricate data behind tennis more digestible, encouraging deeper engagement from fans.

Building on Previous Technologies

Infosys is not just introducing new technologies; it is also enhancing its existing offerings to heighten fan experiences further. The Gen AI Stadium allows fans to design their own virtual tennis courts through voice commands, while the Infosys Match Centre provides a suite of AI-powered functionalities, including real-time context-aware commentary. The AI Shot of the Day feature creates highlight reels for media coverage, ensuring that the thrilling moments of each match reach a broader audience.

The efforts to create a sustainable environment at the Infosys Fan Zone remain a priority, maintaining a low carbon footprint and implementing recyclable structures throughout the venue.

Educational Initiatives

In addition, the collaboration will also sponsor the Future Leaders Program, aimed at high school students from diverse backgrounds. This program focuses on enhancing digital skills and promoting leadership within the context of innovation, technology, and AI, allowing young individuals to gain insights into the dynamic world of global sports.

Statements from Leadership

Andrew Groth, the Executive Vice President at Infosys, noted, "Our ongoing partnership with Tennis Australia sets a new standard for how AI can enhance sports experiences. Accessibility and engagement are key, and through innovations like MatchFeel and Rally, we’re redefining how tennis can be enjoyed by everyone."

Conversely, Craig Tiley, CEO of Tennis Australia, emphasized the importance of technology in amplifying emotions and connections at the Australian Open. He affirmed, "Our collaboration with Infosys introduces exciting tech initiatives that promise to broaden inclusivity and enhance engagement levels for all attendees at the AO."

Conclusion

As the AO 2026 approaches, followers can expect an event that not only showcases the thrill of tennis but also underscores the power of technology in creating an inclusive atmosphere. With a clear vision of responsible AI and human-centered design, the future of tennis looks more dynamic and inclusive than ever before. For more insights and updates, visit AusOpen.com and learn about the partnership at Infosys.com/AusOpen.