#China #Hangzhou #Global Expansion #Geely #auto sales

Geely Auto Marks a Major Milestone in 2024

Geely Auto has made headlines in the automotive industry with its impressive sales figures for 2024, achieving a total of 2.17 million units sold. This marks a significant increase of 32% compared to the previous year. Notably, the company saw its international sales soar, with exports reaching a record 403,923 units – a remarkable surge of 53% from last year.

Global Presence and Market Expansion

In its efforts to expand across borders, Geely Auto increased its global footprint to include over 80 countries and regions. The company successfully entered more than ten new markets while strengthening its hold in existing territories, including the Middle East, Eastern Europe, and Latin America. This strategic approach is backed by the introduction of 16 new models across diverse regions, showcasing Geely's commitment to delivering high-quality vehicles tailored to the needs of a global audience.

Robust Sales and Factory Development

To support its accelerated sales, Geely Auto significantly enhanced its global sales and service network. By the end of 2024, the number of locations had grown to approximately 900 – a 69% increase from 2023. Additionally, the company established two new factories in Asia and Africa, along with four new subsidiaries in key markets including Indonesia, Australia, the Philippines, and Chile. These efforts aim to improve local market access and optimize the supply chain with the establishment of a global parts network featuring a central hub and five strategic overseas facilities.

Breakout Models Driving Global Success

Among its models, the Coolray stood out, achieving one million unit sales and making its mark in 51 countries. It was ranked as a top contender in its segment among Chinese brands in six major markets. Additionally, demand for the Monjaro surged by 150% year-on-year, drawing attention with its luxurious design and outstanding performance. The Emgrand also maintained its dominance, ranking as a top three A-sedan in nine key marketplaces. Furthermore, the Geely EX5 has garnered global recognition through its presence at prominent auto shows such as Automechanika Frankfurt and the Thailand Auto Expo.

Focus on Customer Experience

With a growing user base surpassing 16 million in 2024, Geely Auto placed a strong emphasis on enhancing the user experience through product innovation and operational excellence. By implementing a 'multi-energy' strategy, the company is committed to offering various options catering to different customer preferences, including internal combustion engines (ICE), hybrids, electric vehicles, and methanol-powered models.

Commitment to Social Responsibility

Geely Auto's commitment to corporate social responsibility is evident in its extensive community initiatives, which include charity projects in Europe, welfare initiatives in Latin America, and a vehicle recycling program in Africa. These efforts highlight the company's dedication to making a positive impact in the regions where it operates.

Looking Ahead: Ambitious Goals for 2025

As Geely Auto wraps up a successful 2024, the company is geared towards ambitious growth targets for 2025, aiming to reach 2.71 million units in sales. The focus will remain on evolving its operational systems, enhancing business capabilities, fine-tuning product strategies, and ensuring refined aftersales support for its clients.

Geely Auto's impressive performance and initiatives not only reflect its robust growth trajectory but also affirm its position as a significant player in the global automotive landscape. With ongoing innovations and a strong commitment to quality and customer satisfaction, the company is poised to drive even greater success in the coming years.