#USA #Los Angeles #Paris Baguette #LAFC #Heung-Bu Duo

Paris Baguette Teams Up with LAFC

In an exciting new collaboration, Paris Baguette is set to partner with the Los Angeles Football Club (LAFC), marking a significant milestone as the first Korean food company joining forces with a U.S.-based sports team. The partnership will kick off in 2026 and is centered around the popular soccer stars Son Heung-Min and Denis Bouanga, together known as the "Heung-Bu Duo."

A New Culinary Adventure for Soccer Fans

This partnership promises to introduce a delightful range of bakery products and merchandising items inspired by the Heung-Bu Duo within Paris Baguette stores. As fans immerse themselves in the world of LAFC and its stars, they will be able to enjoy a unique blend of sports and cuisine, enhancing their game-day experience.

According to Jin Soo Hur, Vice Chairman of Paris Baguette, "Sport is a powerful connector among fans worldwide, fostering deeper engagement. This collaboration enables us to offer various activities where our customers can share joyful moments around our products."

Larry Freedman, Co-President of LAFC, expressed enthusiasm for this partnership, stating, "Partnering with Paris Baguette, a global bakery at the forefront of quality and flavor, will strengthen both our brands by bringing people together through football and food."

Expanding the Brand's Influence

Paris Baguette aims to leverage this partnership to extend its reach beyond their traditional bakery domain. The brand previously collaborated with international soccer powerhouses like Paris Saint-Germain and Tottenham Hotspur, and now, entering the MLS landscape with LAFC signifies an important step. This is Paris Baguette's first venture into the sporting sector in the U.S., showcasing the growing influence of soccer in the North American market.

With a strong roster that includes stars like Son Heung-Min, Denis Bouanga, and Hugo Lloris, LAFC continues to attract global attention, particularly from supporters in Korea and beyond. This partnership aims to connect sports fans with Paris Baguette's diverse offerings, blending the energy of soccer culture and delightful bakery experiences.

Innovative Promotions and Customer Engagement

As part of the initiatives tied to this collaboration, Paris Baguette will host various customer engagement activities such as meet-and-greet events and ticket giveaways, ensuring fans are closely intertwined with their favorite players and products. Previous campaigns by Paris Baguette have included noteworthy efforts like LED displays showcasing messages in Korean during PSG home matches, and videos showing PSG players enjoying Paris Baguette products, effectively winning them the 'Marketer of the Year Award' from the Korean Advertisers Association.

In addition to these events, Paris Baguette plans to be present at LAFC home games, promoting unique items like its bakery products alongside themed merchandise that connects fans to the club and its heroes.

Global Goals for Growth

With approximately 3,400 locations in Korea and nearly 700 stores in 15 countries worldwide, Paris Baguette shows no signs of slowing down. The company has set a goal of establishing 1,000 locations in North America, including the U.S., by 2030. Recently, the company has also begun construction on a local production facility in Texas, which will enhance its service capability.

This partnership with LAFC aligns with the brand's commitment to innovation and global market expansion, ensuring that Paris Baguette remains a staple for not just bakery products but also as a fun and engaging brand in the sports world. The launch of the "Heung-Bu Duo" collection is sure to be a hit among both soccer enthusiasts and bakery lovers alike, merging flavors and fandom.

Stay tuned for more updates on this exciting partnership as Paris Baguette continues to intertwine its culinary creations with the passion and excitement of soccer culture!