Modera Inc. Partners as Official Marketing Agency for Blue Zones Health
In a significant step towards enhancing healthcare marketing strategies, Modera Inc., a leading healthcare marketing agency, has officially been named the marketing agency of record (AOR) for Blue Zones Health. Based in Southern California, Modera has a strong reputation for delivering innovative campaigns that connect healthcare providers with their audiences. As the marketing AOR for Blue Zones Health, Modera is set to oversee a comprehensive array of integrated marketing activities aimed at consumers, brokers, and medical providers.
Since initiating this partnership, Modera has undertaken various projects that encompass branding, advertising, digital marketing, and communications services. According to Alyson Yarberry, the president of Modera Inc., this collaboration represents a meaningful opportunity to educate and engage individuals across the healthcare ecosystem. "What we are doing transcends typical marketing; it is about inspiring people by sharing stories that highlight improved ways of living and consuming health services," said Yarberry.
Modera’s approach underlines concepts of healthy living derived from Blue Zones—areas recognized for their high life expectancy and wellness. By showcasing strategies such as maintaining an active lifestyle, adopting a plant-centered diet, recognizing a life purpose, and nurturing strong personal relationships, Modera aims to lead a transformative movement in health care.
Blue Zones Health is known for redefining traditional healthcare methodologies. The organization's mission encompasses a holistic view of health that moves beyond merely treating illness. Instead, it aspires to integrate aspects of personal lifestyle choices that contribute to longevity and well-being, drawing from evidence-based practices sourced from diverse global Blue Zones regions.
The initiative emphasizes the necessity of merging modern healthcare with time-tested principles of longevity. As such, Blue Zones Health’s modeling after global exemplars of health and happiness sets it apart as a pioneer in healthcare. This innovative approach aligns perfectly with Modera's mission to educate the public on practical habits that can lead to healthier lives.
Reflecting on this partnership, Ben Quirk, Founder, and CEO of Blue Zones Health expressed optimism regarding their collaborative vision. Quirk remarked, "Modera has showcased an exceptional grasp of the complexities that exist within healthcare and the insurance landscape. We are excited to work together as we believe their creative marketing strategies will play a pivotal role in propelling the transformation we envision for healthcare in America."
The synergistic relationship forged between Modera Inc. and Blue Zones Health aims not only to amplify awareness but also drives actionable change in health paradigms. With a commitment to delivering campaigns that effectively engage target audiences, Modera is set to create impactful messaging that resonates with everyday consumers as well as professionals in the healthcare sector.
For those interested in learning more about the initiatives being rolled out, both Modera Inc. and Blue Zones Health have made their services and information readily available through their respective websites. This partnership represents a progressive approach to healthcare marketing—a true testament to what collaborative efforts can achieve in guiding individuals toward healthier, longer lives.