#Japan #Tokyo #BASE #App Members #Aiu Inc.

Aiu Inc. Introduces Innovative Point Integration for App Members

Aiu Inc., headquartered in Kita-ku, Tokyo, has officially launched a new feature within its application creation service, App Members. This innovative functionality leverages purchase information from the online store creation service, BASE. By linking the two platforms, Aiu Inc. aims to enhance customer loyalty and drive repeat visits to physical stores through point rewards.

Connecting Online and Offline Purchases

With this new feature, customers who purchase products through BASE will earn points in the App Members system based on the total amount spent. This initiative is designed to provide a tangible incentive for customers to return to physical stores after making online purchases, thus bridging the gap between ecommerce and in-store shopping.

As many businesses operate both physical and online stores, they often face challenges in integrating customer interactions across these channels. The economic environment, marked by rising prices and evolving consumer behaviors, increases the importance of fostering lasting relationships with existing customers and utilizing multiple sales channels effectively.

The integration of BASE purchases into App Members rewards will stimulate customer return visits, effectively creating a comprehensive loyalty strategy that spans both online and offline environments.

Example of How It Works

For instance, if a customer selects a point reward rate of 5%, purchasing a product worth 3,000 yen on BASE would earn them 150 points, which they can later use at any physical storefront linked to their App Members account. This point system not only benefits customers but also aids businesses in attracting repeat visits from their online shoppers.

Key Features of the New Integration:

• - Point rewards tailored to the purchase total on BASE.
• - Customizable point reward rates for businesses.
• - Points earned from online purchases can be redeemed in physical locations.
• - Encouraging repeat visits from online buyers to physical stores (with future expansions planned for features such as push notifications and coupon distribution).

It's important to note that this feature is developed by Aiu Inc. using the BASE API and does not imply a partnership or official collaboration with BASE Corporation.

Ideal for Diverse Businesses

This feature is particularly suitable for:

• - Retailers selling products on BASE alongside physical locations.
• - Businesses looking to start selling on BASE while considering integration with their physical stores.
• - Companies aiming to create seamless customer engagement strategies combining both online and offline touchpoints.
• - Those wishing for online customers to visit their physical stores.

The integration can be implemented without any additional fees, making it accessible even for those just starting with App Members.

Commitment to Customer Engagement

Aiu Inc. stands ready to assist retailers interested in linking BASE purchases to in-store point systems. The company guides businesses through the process of adopting the App Members service and configuring it with BASE for optimal results.

Consultation for App Members Integration

Aiu Inc. offers support and consultations regarding the implementation of App Members and its integration with BASE. For inquiries, businesses can visit here.

Solid Track Record

To date, App Members has seen a successful implementation in about 7,120 stores across 893 companies nationwide. This service enables businesses to create their unique official apps, equipped with essential features such as membership cards, point systems, coupons, push notifications, store information, and customer management tools, aiding in customer retention and sales promotions across various sectors including food and beverage, retail, fitness, beauty, and entertainment.

Pricing Information

• - Initial Cost: 30,000 yen (excl. tax)
• - Monthly Fee: 19,800 yen (excl. tax)

- The BASE integration is available at no additional cost.
- The monthly fee covers up to 10,000 registered members, with an additional charge of 5,000 yen (excl. tax) per extra 10,000 members.

For further details, please check the official website.