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PXC Corporation Announces Name Change to ADTANK and Group Restructuring

PXC Corporation has officially announced its plans for a major transformation, which will involve a change of name and the transition to a holding company structure. This landmark decision was made during the extraordinary shareholders' meeting on January 23, 2026. Effective from February 2, 2026, the company will adopt a new corporate identity under the name "ADTANK Corporation".

New Corporate Identity and Name Change

The name change to ADTANK reflects a strategic vision where Advisory (助言) and Advertisement (広告) are harmoniously blended. This integration embodies the company’s innovative business model, leveraging AI to streamline strategies from conception through execution. The former name, PXC Corporation, will now be retained by subsidiary companies that will continue to utilize the established business foundations and brand equity.

Objectives Behind the Shift to a Holding Company Structure

The move to a holding company format is part of the strategic effort to address the inherent challenges of the previous business model. This transition is key to fostering sustainable and non-linear growth for the organization. Here are the driving objectives:

1. Establishing a Core Business with ADTURN

The newly formed ADTANK group will use "ADTURN" as its main business framework, which combines advertising and consulting services into a hybrid package offering. This will allow the group to optimize its structure for effective implementation of services aimed at medium to small enterprises as well as specific categories of businesses.

"ADTURN" is designed to deliver packaged management strategy consulting facilitated through sales channels possessed by banks and partner companies, blending it with advertising resources. This service strives not just to offer isolated solutions but to fundamentally transform how these enterprises operate with a focus on success models.

2. Targeting Growth Markets

The ADTANK group plans to broaden its impact across a market valued at approximately 3.5 trillion JPY, which primarily centers on advertising and consulting sectors. The aim is to provide end-to-end support for companies focused on enhancing revenue growth through comprehensive reform.

3. Implementing a Rapid Growth Model through Alliances

Through strategic mergers and acquisitions, ADTANK aims to develop a fast-paced and sustainable growth model. By incrementally adding functional subsidiaries and region-specific companies to its portfolio, the group will facilitate its overall growth trajectory.

Overview of the Holding Company Structure

Judging from these initiatives, ADTANK Corporation will function as the holding company, completely funding its subsidiaries. This centralized structure will be responsible for strategic planning, allocation of resources, and governance across the entire group. Each subsidiary will operate under the 100% ownership of ADTANK, allowing them to focus solely on their specialized business operations while maximizing overall efficiency and competitiveness.

New Leadership Team

The new leadership at ADTANK will play critical roles in cementing this restructuring, ensuring that strategic alignment and operational excellence are prioritized as the group moves forward.

Company Information:

• - Former Name: PXC Corporation
• - Address: 4-19-9 Taito, Taito Ward, Tokyo, 110-0016, Japan
• - CEO: Kenichi Suga
• - COO: Mitsuaki Iizawa
• - Website: pxc.co.jp

In conclusion, this transformation marks an exciting new chapter for ADTANK, positioning the company at the forefront of innovative solutions in advertising and consulting, fostering growth and sustainable development within the industry.