#United States #Los Angeles #LINE FRIENDS #ATEEZ #MIGHTEEZ

LINE FRIENDS and ATEEZ Team Up for 'Press, Start! Enter the MIGHTEEZ POP-UP'

LINE FRIENDS, the internationally renowned character brand also known as IPX, is partnering with ATEEZ, one of the most popular K-pop groups in the world, to launch their exciting new 'MIGHTEEZ' character collection. Fans can anticipate the official debut on October 24, 2025, through the 'Press, Start! Enter the MIGHTEEZ POP-UP' events held at select locations in the US.

This collaboration represents a significant move for LINE FRIENDS, showcasing their strong creative capabilities in the K-pop industry. Each of the eight ATEEZ members contributed to developing unique characters that reflect their personalities. From hongyo to jjongyo, each character possesses special superpowers, including time control, weather manipulation, intuition, teleportation, and more. This character lineup not only diversifies the merchandise but also allows fans to connect with the individual members through their respective traits.

To mark the US launch of these exclusive products, LINE FRIENDS will host immersive experiences at their flagship stores located in Los Angeles (6922 Hollywood Blvd) and New York City (1515 Broadway) from October 24 through November 12, 2025. Merchandise available for purchase includes a plethora of limited-edition items inspired by the MIGHTEEZ characters, such as plush dolls, clothing, keyrings, stickers, and more, all crafted with US fans in mind. In keeping with celebratory spirit, the official online LINE FRIENDS store will also offer the MIGHTEEZ collection starting October 24.

In addition to shopping opportunities, the pop-up experience will include ATEEZ's handprints displayed in the stores alongside photo walls, providing fans with a chance to leave personal keepsakes. Those who visit the pop-up will have access to a variety of engaging activities, including an exclusive photo booth where attendees can take pictures with a special MIGHTEEZ photo frame.

The Los Angeles location will host a live DJ set featuring ATEEZ's music on Saturday, October 25, while the New York store will have a fan message wall for visitors to share personal notes with the ATEEZ members. The first hundred customers to make purchases of ATEEZ or MIGHTEEZ merchandise in the first three days will receive a complimentary US-exclusive MIGHTEEZ sticker, making early attendance even more rewarding.

A LINE FRIENDS spokesperson commented, "Through the 'Press, Start! Enter the MIGHTEEZ POP-UP,' we aspire to create a meaningful experience where fans can interact with the artists in this new universe of MIGHTEEZ. The captivating stories generated within this collection are intended to spread positivity and joy to fans around the globe."

This pop-up event marks the beginning of a long-term strategy for the MIGHTEEZ IP business, developed jointly by LINE FRIENDS and ATEEZ. Previously launched pop-up shops commemorating ATEEZ's mini-album releases received overwhelming support from fans, and this initiative is expected to garner similar excitement.

The 'Press, Start! Enter the MIGHTEEZ POP-UP' concept initially premiered at K-POP Square in Hongdae and Busan Shinsegae, expanding internationally with further pop-up developments planned across China and Japan through November. Global merchandise stemming from the pop-up will also be made available in the US by early next year.

For further details on the MIGHTEEZ US pop-up and to explore the exclusive collection, fans can visit the LINE FRIENDS SQUARE official website and follow @linefriends_us on social media.