Kagiya Brewery to Launch Collaborative Beer at Tower Records Shibuya on February 28

Kagiya Brewery Unveils Unique Collaboration at Tower Records Shibuya

On February 28, 2026, Kagiya Brewery will debut a special collaborative beer, called "Brit Hop," at the recently renovated Tower Records Shibuya in Tokyo. This exciting launch comes as part of a broader initiative where the iconic music retailer aims to evolve into an experiential venue for music lovers. Situated on the sixth floor of the store, the new standing-style beer bar, named "TOWER RECORDS BEER," will serve as a gathering place that combines the passions of craft beer and music.

Kagiya Brewery, a brand under KEY CORPORATION based in Kawasaki, Kanagawa, has released a new brand statement marking the third anniversary of their factory's establishment: "Well, Let’s get drunk." This catchy expression invites everyone to enjoy beer without overthinking. The brewery’s goal is to make craft beer more accessible and relatable, encouraging all demographics to take part in craft beer culture.

The Revival of Tower Records Shibuya

As the music industry transforms from ownership to experience, Tower Records Shibuya is on a mission to adapt and embrace this change through a phased renovation. The introduction of TOWER RECORDS BEER reflects this evolution by providing a space where customers can enjoy craft beer surrounded by an impressive collection of vinyl records. This casual setting invites visitors to stop by for a drink while shopping or on their way home from work.

Kagiya Brewery recognizes that the craft beer market is increasingly valuing the experiences and stories behind the brews, and they aim to highlight the interconnection between music and craft beer by collaborating with three notable breweries: Teenage Brewing, Open Air Brewing, and REVO Brewing.

Introducing Brit Hop Beer

The collaborative beer by Kagiya Brewery, named "Brit Hop," embodies a smooth drinking experience that effortlessly fits into everyday life. Emphasizing balance over flamboyance, this beer conjures the feeling of classic UK rock and British pop albums that never lose their charm. Offered exclusively at TOWER RECORDS BEER, this collaboration encourages consumers to select their beer in the same way they choose music—each option celebrates the art of crafting memorable experiences.

A Fresh Take on Craft Beer

Through rebranding efforts, Kagiya Brewery aims to communicate their foundational vision of making craft beer a more approachable drink for all. The stated philosophy emphasizes inclusivity and enjoyment, regardless of knowledge level or background. Kagiya Brewery seeks to be a unifier—bringing people from various walks of life together over quality craft beer, breaking down barriers of age, culture, and language.

Embracing Cultural Connections

The rebranding is not only a strategic move but a representation of Kagiya Brewery's commitment to building a sense of community. Sato, the brewery's founder, has personally experienced the vibrant pub culture in London, which inspired him to create a local brewing scene back in Kawasaki. The brewery has steadily grown and now operates three locations, including new facilities that house six 10BBL (1200L) tanks.

With their anniversary approaching, Kagiya Brewery is also launching a series of merchandise items that embody their new statement. Beginning February 20, a collection of five T-shirts will be available, each showcasing the slogan "Well, Let’s get drunk." This initiative invites consumers to engage with the brand’s philosophy beyond beer consumption, incorporating the joys of music and daily life.

The Meaning Behind the T-Shirt Campaign

The T-shirts are designed with the intent of fostering connection. If two customers wearing the same T-shirt visit the brewery, they will each receive a complimentary beer and be encouraged to toast together. This simulates the social custom of "Buying rounds"—a cultural practice in UK pubs where one person treats a round of drinks for the group, highlighting camaraderie and sharing.