Artprice by Artmarket: Advocating for Author Creativity in the Age of AI

As we delve into the autumn literary season of 2026, discussions surrounding artificial intelligence (AI) are occurring at a rapid pace in the realms of publishing and literary awards. From outright rejections of generated content to the guidelines for using AI as a support tool, the narrative significantly varies across the industry. Amidst this growing dichotomy, Artprice by Artmarket, led by its founder Thierry Ehrmann, has taken a stance to prioritize the creative freedom and responsibilities of authors.

For Ehrmann, who has carved a niche as both an author and visual artist for over 45 years, AI symbolizes a monumental advancement. He posits that these technologies provide additional resources for authors to conceptualize, refine, and execute their work autonomously. He argues that effective artistic expression relies heavily on the artist's tools, including the means to articulate their ideas fully. Traditionally, an author's vision could remain unrealized due to various constraints. However, AI serves to enhance the transition from initial intuition to a detailed body of work, thereby broadening the creative landscape authors can explore.

Artprice endorses this evolution, emphasizing that authors can cultivate their creations without first requiring endorsement from intermediaries. At the age of 64, Ehrmann continues to directly engage with the art market as a unique expression of his long-standing commitment to art and literature. He is also the author of several critical texts and manifestos that engage deeply with the history of art and its market dynamics. His profound engagement in the legislative process surrounding artistic freedom has underpinned the state's recognition of artistic creation as a right, as encapsulated in the Law of July 7, 2016, which states that