#USA #Las Vegas #HVAC industry #Reins #Chris Buttenham

Chris Buttenham Recognized Among HVAC's Top Innovators

In a remarkable achievement, Chris Buttenham, the co-founder and CEO of Reins, has been included in ACHR NEWS' prestigious annual list of Top 40 Under 40. This recognition highlights his contributions to the HVAC industry, particularly in addressing workforce challenges through innovative alternative equity solutions.

Founded in 2023, Reins is a cutting-edge technology firm that aims to empower privately owned businesses, especially in the HVAC sector, by providing tools that facilitate employee retention and foster a loyal work culture. At just 33 years old, Buttenham stands out not only for his entrepreneurial spirit but also for his commitment to enhancing the workplace experience for contractors and their teams.

Buttenham’s work has focused on creating frameworks that enable small and independent HVAC contractors to offer meaningful ownership-like benefits to their employees, thereby encouraging retention and job satisfaction. He emphasized, “Retention has always been a challenge in the skilled trades, and too many contractors lose valuable employees to competitors or other industries. At Reins, we have made it simple for owners to reward their best employees in a fair, transparent, and sustainable manner.”

To further bolster his impact, Buttenham recently authored a book titled "Alternative Equity: The Owner's Guide to Phantom Stock & Modern Incentives." This comprehensive guide is aimed at helping contractors design effective incentive plans that provide employees with the benefits of ownership without transferring actual equity. The book explores the advantages of phantom stock over traditional equity options, offering practical insights into how businesses can assess their readiness for alternative equity.

This fall, Buttenham is set to share his expertise at key industry events such as the Service World Expo and The Experience Conference & Exhibition, where he will discuss innovative strategies for improving employee retention through effective incentive models. He believes that aligning long-term incentives with a company’s objectives is crucial in transforming workplace culture for the better.

"When business owners understand how to align long-term incentives with company goals, they can completely transform their culture," he explained. The philosophy driving Reins aligns closely with this belief, emphasizing the vital role that employee engagement and loyalty play in sustaining business success.

Reins’ proprietary program, the Modern Agreement for Rewards and Equity (MARE), is designed to meet the unique needs of each business. This legally binding program allows business owners to quickly create customized equity plans that are safely stored within Reins' platform, ensuring compliance and ease of use.

As Chris Buttenham continues to pave the way for innovative practices within the HVAC industry, his acknowledgment by ACHR NEWS serves as a testament to the significant impact he is making. By focusing on sustainable business practices and innovative employee engagement strategies, Buttenham is not just shaping the future of his company but also encouraging a wider shift in how we view employee retention in skilled trades. For more information about Reins and its transformative programs, visit Reins Official Website.