#United States #Irving #7-Eleven #Brands with Heart #Emerging Brands

7-Eleven Inc. Opens Applications for 2027 Brands with Heart™ Showcase

7-Eleven, Inc., the iconic convenience store leader, has commenced applications for its eighth annual Brands with Heart™ showcase, an exclusive platform designed for innovative emerging brands to demonstrate their retail-ready products. Those interested can now apply at 7-Eleven.com/Emerging-Brands until October 13, 2026.

A Gateway for Innovative Brands

This showcase offers an exciting avenue for lesser-known brands to present their offerings directly to 7-Eleven, which operates and franchises an extensive network of stores under the 7-Eleven®, Speedway®, and Stripes® banners throughout the United States. "This initiative not only helps elevate the voices of emerging brands but also enriches our product offerings for consumers who are continuously seeking something unique and refreshing," said David Colletti, Senior Vice President of Mergers, Acquisitions, and Business Development.

The Brands with Heart program spotlights consumer packaged goods (CPG) companies characterized by distinctive products and a promising growth trajectory. Each year, 7-Eleven emphasizes its commitment to innovation by sourcing the latest snacks, beverages, and fresh convenience meals that resonate with changing consumer demands.

What to Expect from the Showcase

Participating brands are encouraged to showcase what differentiates their products, whether through exceptional taste, functional ingredients, innovative packaging, or cultural relevance. This year, 7-Eleven is particularly focused on brands that are ready to launch, as their products will undergo testing in a substantial number of stores to gauge customer response.

Additionally, selected brands will engage in a series of virtual events leading to a live showcase on January 13, 2027, at the 7-Eleven Store Support Center in Irving, Texas. These sessions include insights into the retail ecosystem and presentations from previous showcase alumni who share their experiences.

The in-person event will feature educational workshops, one-on-one meetings with category managers, and opportunities to network with senior leadership, marking a unique chance for founders to highlight their products to key decision-makers.

Strong Interest and Participation

The previous installment of Brands with Heart attracted over 700 applications, showcasing the enthusiasm of emerging brands eager to enter the convenience retail market. Approximately half of the finalists have successfully progressed to regional testing in participating stores, allowing them to refine their strategies and reach a wider audience.

As the application deadline approaches, aspiring brands are urged to apply early and seize this opportunity to connect with a leading retail chain, positioning themselves for potential future success within the convenience sector.

For more information and to submit an application, visit 7-Eleven.com/Emerging-Brands before the cutoff date.

About 7-Eleven, Inc.

Based in Irving, Texas, 7-Eleven, Inc. is the top name in convenience retailing in the United States, operating more than 12,000 stores across the U.S. and Canada. Known for their quality convenience offerings, 7-Eleven continues to innovate and provide customers with a diverse range of fresh food options and an extensive selection of packaged products through their signature 7-Select™ brand. The company's loyalty programs, including 7Rewards® and Speedy Rewards®, boast over 100 million members, enhancing customer engagement. Orders can be placed via the 7NOW® delivery app for quick service.

By providing a platform for emerging brands, 7-Eleven remains dedicated to fostering innovation and enriching customer experiences across its extensive network of stores.