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Saucony's Endorphin Azura: A New Era in Running Footwear

On June 12, 2026, Saucony, the renowned performance running lifestyle brand, will unveil a new color collection for its latest daily trainer, the Endorphin Azura. This model pays homage to the legendary racing shoe of the 1980s, the Azura, embodying the innovative spirit and aesthetics of that golden era while integrating modern running culture advancements.

The Endorphin Azura isn't just a nostalgic revival; it combines the latest in Saucony’s Endorphin series with cutting-edge technology designed for today’s runners and active lifestyle enthusiasts. Unlike the high-rebound carbon plate models that dominate the recent market, the Endorphin Azura distinguishes itself by omitting a plate altogether. Instead, it features full-length PWRRUN PB cushioning, which provides a generous heel height of 40mm. This design maximizes responsiveness and, combined with the unique SPEEDROLL technology, ensures a smooth, rolling ride from ground contact to lift-off. This allows for a liberating running experience suitable for everything from daily training to speed workouts and casual wear.

The Endorphin Azura represents Saucony’s new category, “Fast & Light,” showcasing a blend of high performance and classic aesthetics rooted in the brand's rich history. Designed to seamlessly connect running with everyday activities, it’s the perfect choice for everything from early morning jogs to office hours and weekend strolls. In an era where running culture intersects with self-expression, this trainer introduces a revolutionary daily companion that caters not just to performance but also to modern lifestyles.

Product Overview

• - Model Name: ENDORPHIN Azura
• - Price: ¥23,100 (including tax)
• - Color Options:

Men’s: Black / Quartz, White / Multi, Vizired / Black, Triple Black
Women’s: Cast, Torte, Spa / Tranquil, White / Multi

• - Size Range:

Men’s: 25.0–30.0cm
Women’s: 22.5–25.0cm

• - Release Date: June 12, 2026
• - Sales Locations:

Official store: Saucony HARAJUKU FLAGSHIP
Saucony Online Store: saucony.jp
Select Saucony retailers

About Saucony

Saucony is a world-leading performance running lifestyle brand that beautifully blends innovation, style, and culture. Founded in 1898 in the United States, Saucony has been supporting runners for over a century. Known for its award-winning technologies like PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony offers innovative footwear and apparel across various categories, including road, trail, and originals. The brand’s mission focuses on inspiring and supporting people to live better lives through running culture, self-expression, and global influence.

Follow Saucony Japan on Social Media:

• - Instagram

Company Overview

Marubeni Consumer Link, Inc. was established in April 2026 through the merger of Marubeni Fashion Link and Marubeni Consumer Brands. As a lifestyle business arm of the Marubeni Group, it focuses on planning, manufacturing, and distributing apparel, footwear, and miscellaneous goods. The company aims to enhance product strength and expand business areas and product offerings by collaborating with domestic and international group companies and partners, focusing on sustainable value creation in lifestyle domains.