#Italy #Milan #limited edition #Lewis Hamilton #S.Pellegrino

S.Pellegrino's New Campaign: Conversations at the Table

S.Pellegrino®, the renowned Italian sparkling water brand, has recently introduced a groundbreaking global campaign featuring the famous Formula 1 driver, Lewis Hamilton. The campaign, titled 'Dinner Dialogues', emphasizes the significance of genuine conversations and connections that occur around the dining table.

The heart of this initiative revolves around a memorable dinner gathering featuring Hamilton and three of his childhood friends. The discussions during this evening are inspired by a series of thought-provoking questions printed on S.Pellegrino's limited edition bottle labels. These questions aim to foster meaningful dialogue, reflecting shared experiences and reinforcing bonds.

Lewis Hamilton expressed, "I have always enjoyed spending time at the table with my friends and family, but due to my busy schedule, finding that time isn’t easy. This experience with S.Pellegrino allowed me to reconnect with old friends while sharing unforgettable memories and discovering new things about each other. It’s crucial to prioritize these connections."

Elisa Gregori, the Global Growth Director of Nestlé Waters and Premium Beverages, also shared her excitement about the campaign, stating, "There’s no more authentic place than the table to sit with loved ones, enjoy great food, and share our true selves. This campaign allows us to connect more meaningfully with consumers worldwide by celebrating the experience S.Pellegrino elevates at the table."

The campaign's focal point is a short documentary film in which Hamilton engages in candid conversations with his friends, encouraged by the same reflective questions featured on the new bottle designs, such as, "What dream have you secretly kept alive?" These unfiltered exchanges reveal personal insights and untold stories, highlighting how S.Pellegrino can enhance human interactions and inspire audiences to partake in deeper, more meaningful table experiences.

The film is directed by award-winning filmmaker Lana Wilson, produced by Capisco and Washington Square Films, and developed in collaboration with the global creative agency Ogilvy. Lana stated, "To me, asking the right question is what sets the stage for meaningful connections. It moves conversations beyond the trivial to the profound, encapsulating stories, memories, and dialogues that last a lifetime."

You can watch the full documentary film, Conversations at the Table, on YouTube here.

S.Pellegrino will also continue to showcase its gastronomic excellence in numerous cultural events and brand experiences throughout the year, including the Cannes Film Festival and events linked to the S.Pellegrino Young Chef Academy competitions.

In Spain, consumers can join in on the authentic experience of Conversations at the Table by purchasing the limited edition bottles of S.Pellegrino available throughout 2026.

About S.Pellegrino and Acqua Panna

S.Pellegrino, Acqua Panna, and Sanpellegrino Italian Sparkling Drinks are internationally recognized trademarks under Sanpellegrino S.p.A., based in Milan, Italy. Distributed across more than 150 countries via branches and distributors on all five continents, these products exemplify quality and excellence representative of their Italian origins, synthesizing pleasure, health, and well-being. With a legacy of over 120 years, Sanpellegrino leads the Italian market in non-alcoholic beverages, offering a diverse selection of mineral waters, aperitifs, and sodas. Committed to safeguarding this vital resource for our planet, Sanpellegrino works responsibly and passionately to ensure a sustainable future for water.