Revolutionizing Sushi Dining: The Introduction of Digital Sushi Vision in Yamanashi

Transforming Sushi Dining with Digital Innovations

In an exciting development for sushi enthusiasts, Sushiro, a leading sushi chain in Japan, has announced the launch of its first 'Digital Sushi Vision' system in Yamanashi prefecture. The introduction at Sushiro Kofu Alps Street store, set for April 10, marks a significant evolution in the sushi dining experience, aiming to rekindle the joy of traditional conveyor belt sushi in a modern, interactive format.

The journey of Sushiro began over 40 years ago, evolving from a standing sushi establishment in Osaka called 'Tai Sushi'. Since its inception, Sushiro has maintained a strong commitment to the quality of sushi ingredients, rice, pricing, and overall dining experience. The company prides itself on its philosophy of being dedicated to delivering delicious sushi, ensuring every interaction is genuine, straightforward, and honest.

The 'Digital Sushi Vision', often referred to as 'Digirow', employs digital technology to recreate the unique enjoyment of sushi dining. This innovative approach allows customers to engage with their meal in an entirely new way, enhancing their overall dining experience. Launched in late September 2023, the implementation of Digirow has continuously evolved based on customer feedback, leading to regular updates that elevate the value of the dining experience. Notably, the system’s ability to provide an engaging sushi experience even without a physical conveyor belt earned it a Good Design Award for the fiscal year 2024.

As part of its commitment to customer satisfaction, Sushiro is eager to expand the availability of Digirow across its various locations. By late April 2024, a total of 178 stores nationwide, including the newly launched locations in Kofu, Fukuoka, Tokyo, and Osaka, will feature the Digirow system, among others in Miyagi, Saitama, Hiroshima, Shiga, Mie, Saga, and Okinawa.

A Closer Look at Digirow

Digirow is designed to enhance customer interaction while dining at Sushiro. Equipped with large touch displays, guests can explore a variety of sushi options visually. The system not only showcases the delectable sushi items available but also allows patrons to place orders directly through touch interaction. For an enjoyable shared experience, multiple customers can simultaneously view and operate the screen, removing any potential ordering wait time.

Additionally, Digirow includes entertaining features such as sushi trivia, ingredient information, and fun games that can be played based on the total order amount, ensuring a lively dining atmosphere, particularly for families and younger diners.

The design concept behind Digirow emphasizes expanding the world of Sushiro beyond just dining through the screen. Customers can switch to a 'Cuddly Sushi Mode', featuring Sushiro’s beloved mascots, catering to different preferences and adding a personal touch to the experience.

Moreover, customers can utilize their smartphones to order from Digirow, allowing for easy access from any table, enhancing comfort and convenience. The functionality extends beyond existing digital conveyor systems, providing an updated menu that helps diners discover exciting new sushi items through 'Sushi Navigator', allowing them to filter options by themes using hashtags.

With a focus on maintaining an interactive and enjoyable environment, Sushiro continues to innovate and evolve its dining experience, making it a lively and engaging space for all. Box seating provides a cozy environment for families and friends to delve into the Digirow world, while counter seating incorporates smaller Digirow mini displays for individual enjoyment.

Visit for a Unique Sushi Experience

Customers are encouraged to visit Sushiro and indulge in this forward-thinking sushi experience, made even more enjoyable with the Digirow system. With its unique blend of tradition and technology, Sushiro is steering the future of sushi dining into a digital age, ensuring every visit is memorable and entertaining.

Stay tuned for further developments and a full listing of locations set to unveil the Digirow system, elevating sushi dining to a whole new level!