Hisense Launches Countdown to FIFA World Cup 2026 with Next-Gen Home Entertainment Innovations

Hisense, a leading brand in consumer electronics and home appliances, has officially begun a 50-day countdown to the FIFA World Cup 2026™. This global campaign marks an exciting time for soccer fans worldwide, showcasing the latest advancements in home entertainment technology designed to elevate viewing experiences. As a three-time official sponsor of the FIFA World Cup, Hisense takes advantage of this global platform to present its flagship products, which aim to enhance daily use and keep users connected.

A Breakthrough in RGB MiniLED Technology

At the heart of Hisense's FIFA World Cup offerings is their latest display innovation - RGB MiniLED, demonstrated through their flagship UR9 series alongside the premium UX segment. Utilizing RGB MiniLED backlighting and the Hi-View AI Engine RGB processor, the UR9 series boasts 100% coverage of the BT.2020 color space, resulting in exceptional accuracy and color saturation. The models feature a native refresh rate of 180 Hz and the Devialet 4.1.2 Multi-Channel audio system, ensuring a stadium-level viewing and sound experience right in the comfort of home.

During a recent event at the Home of FIFA in Zurich, Hisense unveiled its RGB MiniLED TV line for 2026, also affirming its status as the exclusive supplier of televisions for the VAR review system for the FIFA World Cup 2026™ in the United States, Canada, and Mexico. This upgrade replaces existing display equipment in the VAR operation room with RGB MiniLED televisions, providing a wide color gamut and precise color reproduction, allowing VAR officials to clearly and faithfully review live match footage.

Redefining Home Entertainment

Hisense is revolutionizing home entertainment through its laser display offerings, with models like XR10 and L9Q leading the pack. The XR10 laser projector introduces a new generation of image processing, offering a brightness of 6000 lumens and a contrast ratio of 600001, along with intelligent image projection of up to 300 inches. This model enhances motion fluidity and contrast during fast-paced soccer action. On the other hand, the L9Q laser television impressed FIFA President Gianni Infantino during his visit to the Hisense booth at CES 2026 by delivering stunning, cinema-quality images up to 200 inches in size, utilizing ultra-short throw technology and vibrant colors. Together, this premium ecosystem of laser displays transforms any home into a dynamic space reminiscent of a stadium, bringing the excitement and atmosphere of the FIFA World Cup 2026™ directly to fans’ living rooms.

Smarter Living, Seamless Connectivity

Going beyond entertainment, Hisense's home appliance range enhances match-watching experiences through a smarter, connected lifestyle. The award-winning U8 air conditioner combines sleek design with efficient environmental control, while the PureFlat Smart Series refrigerator, powered by the ConnectLife platform, allows for seamless device integration — supporting meal planning, content sharing, and home communication. This introduces the concept of a more socially-focused connected kitchen.

Uniting Fans Worldwide

As the countdown to FIFA World Cup 2026™ accelerates, Hisense continues to combine advanced technologies with a global passion for sports — offering immersive viewing experiences, connectivity solutions, and smarter living environments that bring people closer to the game and to one another. With continuous innovations in both home entertainment and appliances, Hisense remains committed to its vision of "Innovations for a Better Life," transforming everyday moments into extraordinary shared experiences on the world’s biggest stage.

About Hisense

Founded in 1969, Hisense is a leader in the global market for RTV/AGD devices and consumer electronics, with operations in over 160 countries. Specializing in high-end multimedia products, home appliances, and smart IT solutions, Hisense ranks at the forefront of the 100-inch and larger TV segment according to analytics firm Omdia (2023-2025). As a creator of RGB MiniLED technology, Hisense continues to lead in next-gen RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026™, Hisense thrives on collaboration with the sports world to connect with audiences globally.