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The New MAZDA CX-5: Innovation Meets Comfort

Mazda has officially started sales of its latest crossover SUV, the new MAZDA CX-5, available from today at all Mazda dealerships across the country. The CX-5, which debuted in 2012, was the first vehicle to incorporate Mazda's design philosophy of "Kodo - Soul of Motion" along with its innovative SKYACTIV technology, achieving remarkable driving performance and environmental efficiency. Over the past years, it has garnered immense popularity, reaching over 5 million units in global production and sales. Today, it stands as a cornerstone of Mazda's lineup and a prominent model reflecting the brand experience for many customers.

The third-generation CX-5 marks its first full model change in nine years, developed under the concept of "Next-Generation Emotional Daily Comfort." This model strives to meet each customer's individual desires. Enhancements include a refined version of the acclaimed "Kodo design" and "Jinba Ittai" driving experience, delivering comfortable living spaces and a significantly upgraded cargo area. The introduction of a new electronic platform, "MAZDA E/E ARCHITECTURE+" integrates features like a 15.6-inch/12.9-inch touch-screen central display and an infotainment system powered by Google for the first time in a Mazda vehicle. Moreover, it includes advanced safety technologies and the "Driver Abnormality Response System" (DEA), which enhance the overall driving experience and assurance for users. Mazda's philosophy of prioritizing human-centric design merges seamlessly with these technologies, allowing for a modern and smart driving experience that naturally integrates into everyday life.

Mr. Masahiro Moro, the President and CEO of Mazda, expressed his thoughts on this launch: "The new CX-5 has been painstakingly crafted to respond to the diverse aspirations of our customers. It’s a vehicle that encourages us to explore new places, take on fresh challenges, and share new experiences with others. We are committed to creating moments that inspire people to stay positive through their journeys."

Product Overview of the New MAZDA CX-5

1. Sporty Styling Meets Practical Comfort

The design concept of the CX-5 is termed "Wearable Gear," which signifies a stylish yet rugged urban SUV that provides both sleek aesthetics and exceptional comfort.

Exterior Design

• - Proportions: The silhouette has been scaled to achieve a sporty appearance alongside a spacious interior, emphasizing the vehicle's robust stance with a simplified form that effectively channels everyday life needs as well as leisure activities.
• - Front End: A higher and thicker hood, paired with an expanded lower grille, maintains a wide impression complemented by defining headlamps.
• - Rear End: The body features compressions in the paint area and a streamlined shape, contributing to a sporty, broad design with Mazda’s hallmark branding.

Interior Design

• - The cockpit is designed to harmonize the joy of driving with a relaxing space.
• - Layout: Horizontal elements around the driver’s area foster a relaxed and spacious environment, facilitating better posture during driving.
• - Color Options: The new paint color, "Navy Blue Mica," is making its first appearance, among a total of seven color options.

Spacious Interior and Cargo Area

The wheelbase has been extended by 115mm from the previous generation to create an inviting area for all passengers, improving legroom and access to the seats. The luggage compartment can accommodate up to four golf bags or suitcases while providing enough space for strollers to be stored vertically when two rows of seats are occupied.

2. Enhanced Driving Experience and Comfort

The legendary "Jinba Ittai" dynamic driving experience has been significantly refined, focusing on daily usability for an enjoyable ride.

Powertrain

• - The new CX-5 is equipped with a mild hybrid system, utilizing a 2.5L naturally aspirated gasoline engine that has been strategically designed for both efficiency and performance.
• - It is also the first Mazda vehicle in Japan to support E10 gasoline.

Handling and Ride Quality

• - Extensive analysis of the damping system has been completed to optimize the handling in line with domestic road conditions.
• - The addition of a Brake Limited Slip Differential enhances acceleration stability on slippery surfaces.
• - Steering responsiveness has been improved without compromising feedback to the driver, fostering a superior handling experience.

3. Safety Features

The new CX-5 is built on Mazda's proactive safety philosophy, aiming to protect both occupants and pedestrians. Key features include enhanced human-machine interface matching users’ everyday needs with intuitive voice and touch controls.

Advanced Safety Technology

The car introduces the "Proactive Driving Assist," designed to support the driver by assisting in deceleration when the accelerator is released, enhancing overall safety during driving.

• - Features aimed at monitoring driver attention have been improved to prevent accidents by providing audible alerts.

Manufacturer's Suggested Retail Price

Prices for the new CX-5 range from ¥3,300,000 to ¥4,471,500, inclusive of tax.

Sales Forecast

Mazda plans to sell 2,000 units monthly in Japan.

For more detailed information regarding the CX-5, please visit Mazda's official site.

The CX-5 promises not only to advance the crossover SUV segment but also to create memorable experiences for drivers worldwide. Its thoughtful design, combined with cutting-edge technology, is expected to captivate a new generation of Mazda enthusiasts.