Southwest Gas Ranked Second in J.D. Power Brand Appeal Index for 2025

Southwest Gas Ranks High in J.D. Power Brand Appeal Index



On February 5, 2026, Southwest Gas Corporation announced that it has been awarded a remarkable ranking in the J.D. Power 2025 U.S. Gas Utility Brand Appeal Index, placing second among residential gas utilities in the western United States. This achievement demonstrates the company’s strong commitment to fostering trust and confidence among its customers, showcasing its reputation for reliability and overall service quality.

The Brand Appeal Index evaluates customer perceptions based on intricate factors such as familiarity with the brand, overall reputation, trustworthiness, and the impression they leave. Southwest Gas secured a Brand Appeal score of 736, significantly surpassing the West regional average by 37 points. This improved score reflects a positive shift in customer sentiment year-over-year.

Justin Brown, President of Southwest Gas, expressed gratitude towards their customers, stating, “We’re thankful to our customers for the trust they place in us every day. This recognition reflects what customers value most - reliability, integrity, and feeling supported when it matters.” His remarks highlight the efforts of the dedicated employees who work tirelessly behind the scenes to enhance the customer experience and serve the community with genuine care.

Insights from the survey conducted by J.D. Power reveal that customers increasingly value community involvement, environmental stewardship, and innovative solutions from their utility providers. As expectations evolve, it’s crucial for utilities to adapt and play a meaningful role within their communities. Southwest Gas is not only about delivering gas; it is about fostering relationships and being a responsible community member.

The 2025 Gas Utility Brand Appeal Index is grounded in feedback from residential gas utility customers across the United States. It specifically examines how well various utility brands manage to cultivate customer confidence and build lasting relationships. These rankings are instrumental for companies looking to understand their market standing and customer perceptions better.

In a broader context, the ranking from J.D. Power signifies a strong vote of confidence from customers across several dimensions that matter most to them. Brand perception plays a critical role in customer loyalty - the trust customers place in their utility can influence their overall satisfaction and engagement.

As the energy sector continues to evolve, maintaining high standards in service should remain a priority. Southwest Gas’s commitment to prioritizing customer experience and exploring sustainable practices is indicative of their intent to remain a leader in the industry.

For additional details regarding the J.D. Power 2025 Brand Appeal Index, you can visit J.D. Power.

About Southwest Gas


Southwest Gas Corporation serves over two million customers throughout Arizona, California, and Nevada, placing a strong emphasis on providing safe, reliable service while engaging in responsible operations that support the communities it serves. For more information about their endeavors and programs, interested parties can visit swgas.com.

Southwest Gas’s recognition by J.D. Power stands not just as an accolade, but as a testament to their unwavering commitment to not only meet but exceed customer expectations in a dynamic energy landscape.

Topics General Business)

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