#USA #Atlanta #Manischewitz #Genetic Testing #jscreen

Promoting Genetic Awareness: The 'Deli is in Your DNA' Tour

In a groundbreaking partnership, jscreen, a national non-profit dedicated to combatting genetic diseases, has joined forces with Manischewitz, the esteemed kosher brand with over 120 years of history. Their initiative, aptly named 'Deli is in Your DNA,' aims to promote genetic screening and raise awareness about the risks associated with Jewish genetics, all while bringing a taste of home through delicious kosher comfort food.

The initiative's launch aligns with the back-to-school season, primarily targeting college campuses where students are provided with valuable genetic testing. This testing not only promotes individual health but also contributes to informed family planning and the prevention of hereditary cancers. The timing is particularly poignant as September marks Tay-Sachs Awareness Month, underscoring the importance of understanding genetic risks within high-risk populations.

Tay-Sachs is a severe, inherited disorder prevalent among people of Ashkenazi Jewish descent, leading to irreparable damage to nerve cells and tragically, early death in afflicted children. This initiative seeks to educate the younger generation on the potential dangers while providing solutions through accessible genetic screening.

Throughout the years, jscreen has built invaluable relationships with student organizations, facilitating on-site genetic screening events. The collaboration with Manischewitz includes care packages filled with quintessential kosher foods alongside branded merchandise like T-shirts and sweatshirts to further engage and support participants. Events like the Manischewitz Deli on Wheels, a traveling restaurant, will also serve delicious treats like matzo ball soup, hot dogs, and pastries at various gatherings, including conventions in Maryland and New Orleans along with multiple college events across the country.

Now in its 12th year, jscreen has revolutionized genetic screening by offering reliable, at-home saliva kits. These kits analyze individuals' genetic makeup and identify potential risks of carrying genetic diseases, providing peace of mind. If testing indicates concerning results, genetic counselors deliver private consultations through phone or video to assist families in planning a healthy future.

Karen Arnovitz Grinzaid, the founding executive director of jscreen, expressed pride in launching the 'Deli is in Your DNA' program, emphasizing the critical role of education in protecting future generations. Shani Seidman, CMO of Manischewitz added, "It's essential to collaborate with jscreen to educate everyone on the significance of genetic screening. This initiative marries the comforting appeal of Jewish food with the vital importance of health education."

For more information on how to engage in this crucial screening initiative or to set up a screening event, interested individuals are encouraged to reach out via jscreen's website or contact the event organizers directly. The words of both organizations echo a shared passion for family, food, and vital health education — ensuring that future generations thrive.

By uniting tradition with science, the 'Deli is in Your DNA' campaign makes genetic health a communal topic, fostering a deeper understanding among families and individuals navigating their health journeys. Don’t miss out on this unique opportunity to prioritize genetic health while enjoying the familiar tastes of home.