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Niusia and Vidu: A New Era in Japanese Video Production

In a significant move to enhance the video production landscape in Japan, Niusia Co., Ltd. recently signed a business partnership agreement with Shengshu Technology, the developer of the cutting-edge video generation platform, Vidu. Headquartered in Chuo, Tokyo, Niusia aims to utilize Vidu's enterprise-exclusive AI engine in their innovative offering called NIUSIA AI STUDIO, designed specifically for domestic businesses seeking optimized video generation solutions.

The Growing Demand for AI-Generated Videos

As advancements in generative AI continue to evolve, the demand for video production that meets the criteria of rapid turnaround times, high quality, and mass output is skyrocketing. However, companies often face numerous challenges:

• - Complexity of prompt operations and model configurations
• - Maintaining consistency in characters and brand representation
• - Concerns regarding governance, copyright, and information management

To address these issues, Niusia has reimagined Vidu's high-end internal models for a corporate environment, enabling businesses to focus entirely on creativity without distractions.

Transforming the Market Impact

The introduction of Vidu's AI video generation technology can lead to dramatic reductions in both production costs and time. By utilizing this technology, companies could potentially save between 70% to 90% in costs when compared to traditional video production. For example, Vidu's application in the production of Sony Pictures' Venom: The Last Dance reduced the production timeline from two months to just one week.

Vidu's capabilities are set to democratize high-quality video production, previously attainable only by large-budget enterprises, now accessible to SMEs. By creating a prompt-free workflow, even those lacking expert knowledge can produce high-quality videos effortlessly.

Japan's video content market is projected to reach approximately 1 trillion yen by 2024, with consistent growth expected. The increasing demand for effective video marketing, internal communication, and recruitment initiatives makes the need for efficient and high-quality video production solutions more pressing than ever.

Key Features of Niusia's Offering

1. Prompt-Free Workflow Design: Niusia conducts detailed interviews with businesses to customize preset generation settings, allowing users to input only materials and narration for automatic visual generation.
2. Enterprise-Exclusive AI Engine: Unlike the general user version, this high-precision AI engine maximizes stability, reproducibility, and expressiveness, allowing the generation of commercial-quality outputs for TV commercials, brand movies, and short animations.
3. Maintaining Character and Brand Consistency: Utilizing Vidu’s Reference2Video technology, which allows for high-precision recreation of characters from up to seven reference images, advertising and media projects can maintain a consistent character presence.
4. API Integration for Internal System Compatibility: Niusia supports the integration of Vidu’s API/MaaS with company systems, ensuring automated support for regular video generation lines.
5. Enhanced Generation Dynamics: Vidu supports long-form video creation while maintaining character and action consistency, enabling smooth camera work and dynamic scenes for trailers, music videos, and promotional content.

Recognized as a Leading Global AI Tool

Vidu, having rapidly expanded since its inception 2023, is now a cornerstone in the generative video AI sector, recognized among the five leading platforms worldwide alongside Runway, Pika, Sora, and Veo. With a user base exceeding 10 million in just 100 days and over 300 million videos generated, Vidu signifies a remarkable technological expertise and rapid production speed.

Highlighted by innovative research and publications, Vidu is credited with proposing the U-ViT, a groundbreaking Diffusion Transformer architecture, which sets a new industry benchmark for AI video generation.

Vidu's Competitive Edge

• - Character Consistency: Highest industry standard with support for seven reference images.
• - Enterprise-Focused Design: Stable supply with a B2B-exclusive engine.
• - Speed of Production: Capable of generating four-second videos in under ten seconds.
• - Cost Efficiency: Targeting a generation cost of less than half the industry average, at 4 cents/second.
• - VBench Scores: Proven performance exceeding competitors like Runway and Sora.

Niusia's CEO, Yoshihiro Kashiguchi, expressed, _“This partnership marks a historical turning point for the Japanese video production industry. Hollywood-level video production, previously the domain of only major corporations, will now become accessible to small businesses and independent creators. Vidu is not just a tool; it's a strategic partner that will enhance Japanese companies' creativity and global competitiveness.”_

Security and Copyright Considerations

Vidu emphasizes the confidentiality of corporate data by explicitly stating it does not utilize uploaded content for AI training. This commitment, combined with Niusia's robust governance practices regarding data rights, communication, and security management, ensures businesses can confidently adopt this innovative technology.

Conclusion

Niusia's introduction of NIUSIA AI STUDIO powered by Vidu represents a significant step forward in making AI video production an everyday norm in Japanese business culture. With a focus on security, efficiency, and an intuitive user experience, higher standards of creativity and production are within reach for a wider audience than ever before. Niusia is dedicated to supporting the broader integration of AI technology into the fabric of Japan's creative industry.