Casio Takes G-SHOCK to the Metaverse with The Sandbox Collaboration
On August 5, 2025,
Casio Computer Co., Ltd. unveiled a groundbreaking partnership with
The Sandbox, a prominent Web3 metaverse gaming platform. This collaboration is part of the
VIRTUAL G-SHOCK project, designed to immerse fans in the unique universe of G-SHOCK, a brand renowned for its durable and stylish watches.
Starting on
September 3, users will be able to access a range of gaming content that reflects the philosophy and world of G-SHOCK. As part of this launch, limited edition
non-fungible tokens (NFTs) and avatars will be introduced, enhancing the interactive experience for users and collectors alike.
Exploring G-SHOCK City
Within The Sandbox, players will find
G-SHOCK City, where they can engage in an adventurous journey to discover the rich history of G-SHOCK. This virtual location offers unique survival challenges designed to showcase the brand's iconic resilience against impacts. Players can participate in exciting races and missions, all while interacting with the G-SHOCK world.
The G-SHOCK Droid Collection
Alongside the virtual environment, an exclusive
G-SHOCK Droid Collection will be released. This series features avatars inspired by the most recognizable G-SHOCK designs, such as the DW-5600, DW-6900, GA-110, and GA-2100. Each avatar is uniquely crafted to leverage the special characteristics of NFTs, allowing users to deeply express their connection to the G-SHOCK brand.
Key Dates for Participants
The registration for the whitelist, which grants participants early access to purchase NFTs, begins at
2:00 PM UTC on
August 5, 2025. Following that, the official sale of the NFTs will commence at
2:00 PM UTC on
September 3, 2025.
NFT Pricing Structure
For those interested, the collection will include various tiers based on rarity, tailored for collectors ranging from novice to enthusiast:
- - Common: 19 ARENA
- - Uncommon: 49 ARENA
- - Rare: 99 ARENA
- - Epic: 199 ARENA
- - Legendary: 399 ARENA
ARENA is the native utility token of The Sandbox, facilitating transactions and participation in the platform's ecosystem.
Conclusion
With this innovative venture, Casio not only embraces cutting-edge technology but also fosters a deeper connection with G-SHOCK enthusiasts by offering interactive experiences that champion the brand’s heritage of toughness and style. As we approach the launch date, anticipation grows for what promises to be a remarkable fusion of reality and imagination in the metaverse.
For more information on the sale and the virtual experiences, visit
G-SHOCK Virtual in The Sandbox.