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Mazda Reports December Sales and Strong Full-Year 2025 Sales Results

Mazda North American Operations (MNAO) has released its December sales report, revealing that 32,610 vehicles were sold during the month, marking an 18.9% decline compared to December 2024. Despite this drop, the total sales for 2025 amounted to 410,346 vehicles, a reduction of 3.3% year-on-year. When adjusted for the number of selling days, the daily selling rate (DSR) reflected a 22% decrease in vehicle sales.

Significant achievements marked December 2025. Notably, the month saw the CX-50 model record its best-ever December sales with 10,783 units sold. MNAO president and CEO, Tom Donnelly, highlighted the year's achievements, emphasizing the eight IIHS Top Safety Pick+ awards won by Mazda vehicles, expressing the brand's commitment to safety. He stated, "2025 was a landmark year for Mazda in the U.S. We delivered strong sales, introduced exciting new products like the upcoming CX-5, and invested in our communities through the Mazda Foundation and Be Moved program."

Full-Year Highlights for 2025

In addition to the December numbers, Mazda achieved several milestones throughout the year:

• - Record-setting CPO sales: 2025 marked the second consecutive year of record annual sales for certified pre-owned vehicles at 76,009 units.
• - Safety Awards: The Mazda3 Sedan, Mazda3 Hatchback, CX-30, CX-50, CX-70, CX-70 PHEV, CX-90, and CX-90 PHEV were recognized with the IIHS Top Safety Pick+ designation.
• - Community Engagement: The Mazda Foundation granted over $500,000 to various organizations addressing food insecurity and promoting equitable education access. Additionally, the Be Moved program donated $250,000 to DonorsChoose to support teachers and students nationwide.
• - Strategic Partnerships: Mazda sponsored the docuseries First to the Finish on Prime Video, offering a deep dive into the Mazda MX-5 Cup Championship, which showcases aspiring youth racers. Furthermore, Mazda's representatives advocated in Washington, D.C. about workforce development and the significance of manufacturing careers for local economies.
• - New Developments: Mazda celebrated the 10th anniversary of its Retail Evolution dealership program by opening its 354th dealership, contributing to nearly 90% of MNAO's retail sales. Additionally, the new 2026 CX-5 crossover SUV was unveiled, with its launch scheduled for early next year.

Regional Performance in December

Mazda Canada also reported strong figures, with December sales of 4,932 vehicles, reflecting an 8% increase year-on-year. In Mexico, Mazda's December sales reached 8,843 vehicles, a 2% increase compared to the previous year, contributing to a 7% year-over-year growth with a total of 107,004 units sold in 2025.

Mazda’s focus remains on enhancing customer experience and engagement, underlining the company’s commitment to innovation and community development along with its dedication to producing high-quality vehicles that resonate with customers. As the brand gears up for 2026, new models like the CX-5 are expected to further strengthen its market position in North America.

As 2025 draws to a close, the data speaks volumes about Mazda's resilience and adaptability in the competitive automotive landscape. The company is poised to tackle the challenges of the future while continuing to uplift and support the communities it operates in.