#Japan #Tokyo #Kagome #Vegetable Day #Rock Field

Discovering the Power of Vegetables: A Special Event

On August 1, 2026, Rock Field and Kagome co-hosted an engaging event titled "Discover the Power of Vegetables" at Rock Field's Tokyo office. This initiative was part of their joint project created following their business partnership established on March 11, 2025. The event aimed to bring people closer to the value and appeal of vegetables, in anticipation of Vegetable Day on August 31.

The theme for this occasion was "From Consuming to Enjoying Vegetables". Attendees had the chance to partake in various activities such as measuring their vegetable intake, discovering salad-making tips, and tasting different dressings, as well as joining informative discussion sessions. The event was designed to provide participants with new ways to connect with vegetables, making it an enlightening experience for everyone involved.

Event Overview

• - Event Name: Discover the Power of Vegetables
• - Date and Time: August 1, 2026, from 10:00 AM to 4:00 PM
• - Location: Rock Field Tokyo Office, 1F, Nihonbashi Muromachi, Tokyo
• - Participants: Rock Field membership holders and Kagome members, totaling 78 attendees

During the event, various interactive booths were set up to explore the charm of vegetables from multiple perspectives. The later part of the event featured a special talk session that enriched participants' understanding of vegetable-related topics.

Key Activities

1. Your Distance to Vegetables: Veggie Check Experience
Participants experienced a "Veggie Check®" where they could measure their estimated vegetable intake. Information regarding daily vegetable intake goals and the average consumption of vegetables by Japanese people was provided to emphasize the importance of including vegetables in their diet. They also had the opportunity to taste various vegetable juices, noticing the differences in flavor based on ingredients and production methods.

2. Behind the Scenes of Salad Making
An exhibition titled "The Behind the Salad" showcased the heartfelt stories behind preparing a salad. From producers working closely with the soil to store staff delivering the final product with a smile, every role was highlighted to give attendees a deeper appreciation for what goes into their everyday salads.

3. Secrets of the Green 30 Vegetable Salad
Based on Rock Field's popular "Green 30 Vegetable Salad," this segment introduced attendees to the various vegetables and ingredients that create this dish, categorized by texture, color, flavor, and satisfaction. This experience aimed to demonstrate how a salad is much more than just a collection of vegetables—it is a carefully crafted dish.

4. Dressing Experience: Which One Today?
Participants could explore different dressings based on their mood and preferences. They tasted different dressings with the same salad, discovering how the choice of dressing could completely change the salad's impression, thus encouraging them to find their own favorite combinations.

5. Tomorrow's Spoon Workshop
Participants were invited to share their thoughts and insights during the event, which were displayed throughout the venue. This encouraged attendees to carry their new discoveries about vegetables back into their daily lives.

6. Special Talk Session
The event culminated in a special talk session featuring representatives from both Rock Field and Kagome. The discussion focused on topics such as the art of creating delicious salads and how enjoyment of vegetables expands through juice-making, emphasizing the innovative approaches to integrating vegetables into everyday life.

Feedback from Participants

Many attendees shared positive comments, such as:

• - "I learned various ways to enjoy vegetables through salads and juices."
• - "I was surprised to discover the intricate story behind the salads and juices I buy."
• - "Hearing directly from product developers was very intriguing!"
• - "I realized that I was consuming fewer vegetables than I thought."

About Rock Field and Kagome

Rock Field, Inc. was established in 1972, promoting a rich lifestyle through delicacies, with several brands to their name. They focus on providing value in health, safety, taste, freshness, and service as they innovate in prepared foods.

Kagome Co., Ltd. has been a leader in agricultural innovation since 1899, specializing in tomato-based products and vegetable beverages, as well as fresh and frozen vegetables, thus enhancing the value of vegetables through their offerings. They also invest in research and development to adapt to environmental changes.