Michelob ULTRA Launches Exciting '10-Day Dream' Experience for One Lucky Fan
Michelob ULTRA, known as the leading beer sponsor for the NBA and recognized as the fastest-growing brand in its category, is rolling out an exciting new initiative dubbed the '10-Day Dream' contract. This innovative experience invites one lucky fan to step into the shoes of an NBA player, gaining exclusive access to an array of professional-level experiences alongside the Atlanta Hawks.
The '10-Day Dream' opportunity reflects Michelob ULTRA's dedication to enhancing fan engagement in the sports community. The selected winner will enjoy ten days filled with extraordinary experiences, including an away game trip, exclusive gear, interactions with players, and the thrill of playing on an official NBA court. This event is a fantastic way for fans to get a taste of the lifestyle that many dream about since their first encounter with basketball.
Ricardo Marques, the Senior Vice President of Marketing for Michelob ULTRA, emphasized that the program goes far beyond basketball itself. He stated, "'10-Day Dream' is about providing fans with the chance to experience the aspirations they've held since they first dribbled a basketball. Through this initiative and our Superior Access program, we're partnering with the NBA and its teams to offer fan experiences that surpass all expectations."
Beginning on March 10, fans interested in participating can submit a 30-second video to michelobultra.com/10daycontract. The experience will officially commence from March 31 and last until April 9. Andrew Saltzman, President of Business Enterprise and Chief Commercial Officer for the Atlanta Hawks, expressed excitement for the collaboration, stating that this unique opportunity aims to deliver an unmatched experience that delights sports enthusiasts.
Alongside the '10-Day Dream,' Michelob ULTRA is inviting consumers aged 21 and above to engage in their Courtside sweepstakes throughout the entire season. Participants stand a chance to win incredible NBA prizes, such as VIP experiences, exclusive memorabilia, and opportunities to interact with their favorite players. Additionally, those interested can join the Courtside SMS insider program for extra chances to win prizes.
For more details regarding the sweepstakes and the '10-Day Dream' experience, fans can visit MichelobULTRA.com or follow the brand on social media platforms like Facebook, X, Instagram, and YouTube. Importantly, participation requires no purchase and is open to residents of the U.S. (excluding Maryland) aged 21 and older, starting from March 11, 2025, and concluding on March 15, 2025.
To learn more about Michelob ULTRA, which was first introduced in 2002, it's notable that this beer brand has garnered considerable attention not only for its taste but also for its lifestyle appeal. It is brewed carefully, ensuring fewer carbohydrates and only 95 calories in every serving, making it a light, refreshing option perfect for those who enjoy an active lifestyle.
In a time when consumer demands are evolving, Michelob ULTRA continues to position itself as a frontrunner by blending sports with a social experience. This '10-Day Dream' initiative is a testament to their commitment to providing fans with exceptional access—creating moments that are not only memorable but also impactful, as they celebrate the vigor of the game and the community surrounding it. As the summer approaches, sports fans across the nation will be keeping a close eye on how they can partake in this once-in-a-lifetime experience.
The '10-Day Dream' opportunity reflects Michelob ULTRA's dedication to enhancing fan engagement in the sports community. The selected winner will enjoy ten days filled with extraordinary experiences, including an away game trip, exclusive gear, interactions with players, and the thrill of playing on an official NBA court. This event is a fantastic way for fans to get a taste of the lifestyle that many dream about since their first encounter with basketball.
Ricardo Marques, the Senior Vice President of Marketing for Michelob ULTRA, emphasized that the program goes far beyond basketball itself. He stated, "'10-Day Dream' is about providing fans with the chance to experience the aspirations they've held since they first dribbled a basketball. Through this initiative and our Superior Access program, we're partnering with the NBA and its teams to offer fan experiences that surpass all expectations."
Beginning on March 10, fans interested in participating can submit a 30-second video to michelobultra.com/10daycontract. The experience will officially commence from March 31 and last until April 9. Andrew Saltzman, President of Business Enterprise and Chief Commercial Officer for the Atlanta Hawks, expressed excitement for the collaboration, stating that this unique opportunity aims to deliver an unmatched experience that delights sports enthusiasts.
Alongside the '10-Day Dream,' Michelob ULTRA is inviting consumers aged 21 and above to engage in their Courtside sweepstakes throughout the entire season. Participants stand a chance to win incredible NBA prizes, such as VIP experiences, exclusive memorabilia, and opportunities to interact with their favorite players. Additionally, those interested can join the Courtside SMS insider program for extra chances to win prizes.
For more details regarding the sweepstakes and the '10-Day Dream' experience, fans can visit MichelobULTRA.com or follow the brand on social media platforms like Facebook, X, Instagram, and YouTube. Importantly, participation requires no purchase and is open to residents of the U.S. (excluding Maryland) aged 21 and older, starting from March 11, 2025, and concluding on March 15, 2025.
To learn more about Michelob ULTRA, which was first introduced in 2002, it's notable that this beer brand has garnered considerable attention not only for its taste but also for its lifestyle appeal. It is brewed carefully, ensuring fewer carbohydrates and only 95 calories in every serving, making it a light, refreshing option perfect for those who enjoy an active lifestyle.
In a time when consumer demands are evolving, Michelob ULTRA continues to position itself as a frontrunner by blending sports with a social experience. This '10-Day Dream' initiative is a testament to their commitment to providing fans with exceptional access—creating moments that are not only memorable but also impactful, as they celebrate the vigor of the game and the community surrounding it. As the summer approaches, sports fans across the nation will be keeping a close eye on how they can partake in this once-in-a-lifetime experience.
Topics Entertainment & Media）
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