Fuji TV and BIGINSQUARE Join Forces on 'Personal Taxi'
In an exciting collaboration, Fuji TV has partnered with BIGINSQUARE, a subsidiary of Korean AI and real-time content solutions company GIANTSTEP, to adapt the popular NAVER webtoon 'Personal Taxi' into a live-action drama. This much-anticipated series will be exclusively available for streaming on Fuji TV's FOD service.
The Essence of 'Personal Taxi'
Based on the original story by Lee Mose, 'Personal Taxi' unfolds a unique narrative centered around a reservation-only taxi service. Unlike typical taxis, this service caters exclusively to regular customers, each possessing their own touching life stories interwoven with music. The drama aims to offer viewers not only emotional healing but also deep empathy through its heartfelt storytelling and music-drenched visuals.
A Global Vision
The production of 'Personal Taxi' marks a significant step forward for both Fuji TV and BIGINSQUARE, as they have signed a joint production agreement and aim to expand the drama into global markets including Asia, North America, and Europe. BIGINSQUARE brings extensive experience and recognition from prestigious film festivals such as the Busan International Film Festival and the New York Asian Film Festival, following their acclaimed cinema anthology project 'The Killers,' set for release in 2024. Utilizing cutting-edge LED virtual production (VP) technology and AI-driven techniques from parent company GIANTSTEP, the production team is poised to deliver a unique visual journey that transcends conventional filming constraints.
Supporting the Creation
Furthermore, 'Personal Taxi' has been selected for the Korea Content Agency's '2025 OTT-focused content production support' program, ensuring a stable environment for high-quality production. The project will also see collaboration from Studio Flow, a team formed by notable directors Mo Wan-il, Kim Seong-yoon, Kim Jin-won, Jeong Chang-geun, and Cha Yong-hun, which has generated significant interest among industry watchers.
Through this project, Fuji TV aspires to establish a new collaborative model that fuses the creative and technical prowess of both Japan and South Korea, further enhancing its capabilities in drama production.
A Musical Journey
As the episodes unfold, the air fills with music aptly chosen to enhance each narrative, allowing viewers to engage not just intellectually but emotionally. The soundtrack spans various eras and genres, turning 'Personal Taxi' into a delightful musical journey accessible to audiences of all ages, much like treasured classic tracks that inspire repeated viewings.
Storyline Overview
At the heart of 'Personal Taxi' is a rather unconventional ride service that caters exclusively to a select group of regular customers. Every ride presents relatable, soothing tales that emerge from the backgrounds of disparate passengers, accompanied by their requested music tracks—catering to even the most eclectic tastes.
"Driver, please crank up some heavy metal that could shatter my eardrums today!"
These unique requests illustrate the cab's two simple rules: only booked regulars can hitch a ride, and the listener’s chosen tunes dictate the in-car playlist.
Drama Details
- - Title: 'Personal Taxi' (total of 8 episodes)
- - Exclusive Streaming: Available on FOD
- - Production: BIGINSQUARE
- - Original Work: Lee Mose's 'Personal Taxi'
- - The original webtoon is published on NAVER and also compiled into volumes.
- - Staff: Scriptwriters Min Dong-hyun and Kim Jun-mo
About FOD
FOD (Fuji TV’s official video and e-book distribution service) offers over 100,000 films and series including dramas, anime, variety shows, and movies from both new and classic collections at a monthly cost of 976 yen (tax included). Subscribers also enjoy access to more than 200 magazines and a treasure trove of e-books exceeding 700,000. For those seeking a hassle-free experience, FOD provides a free service allowing viewers to catch up on popular TV shows shortly after they air. FOD aims to deliver a unique entertainment experience rooted in Fuji TV's rich legacy.
For more information, visit: https://fod.fujitv.co.jp/