Mazda Unveils New CX-5 with a Five-Video Campaign Inspired by Hollywood

Mazda Launches the All-New CX-5

Mazda has recently revealed its all-new CX-5, and along with it, an innovative marketing campaign titled "5 Sides of the All-New CX-5". This cinematic initiative highlights the multifaceted nature of the CX-5, integrating various iconic film genres to tell a compelling narrative through five unique storylines. The campaign will premiere during the Oscars broadcast, capturing audience attention with its blend of storytelling and automotive excellence.

The Essence of the Campaign

The campaign's creative direction is led by renowned filmmaker Paul Hunter, with cinematography by Academy Award-winning Hoyte Van Hoytema. As a part of this promotional effort, the CX-5 is portrayed not just as a vehicle, but as an essential companion in the protagonist's journey through different life scenarios. Each video features Jessamie Waldon-Day, who embodies the same character traversing through diverse cinematic universes, showcasing how the CX-5 enhances and supports different aspects of modern living.

Brad Audet, marketing director at Mazda North American Operations, explained, "The new Mazda CX-5 was designed for individuals leading rich, multifaceted lives. Thus, a cinematic storytelling approach seemed the most natural way to present it." This strategy emphasizes Mazda’s commitment to understanding how their vehicles fit into the extraordinary lives of their customers.

Collaborative Endeavors

Significantly, Mazda's partnership with the Academy of Motion Picture Arts and Sciences through the Academy Gold program plays a vital role in this campaign. Academy Gold is dedicated to fostering new film talent, and this collaboration allows emerging filmmakers to gain firsthand experience during the production of the campaign. Participants observed the filmmaking process and were exposed to the professional world of cinematic production, providing invaluable insights into the industry's mechanics.

In a unique twist, the entire experience was documented by Disney CreativeWorks, resulting in behind-the-scenes content that not only highlights the creative process but also showcases the mentorship aspect provided to Academy Gold participants. This content will be shared across various social media platforms and during the Oscar ceremony, further amplifying the reach and impact of the campaign.

Anticipation Builds

The debut of "5 Sides of the All-New CX-5" during the Oscars is designed to generate excitement akin to a significant film premiere. Following the initial launch, a series of videos will be released over the coming weeks, each exploring different cinematic genres - romance, action, science fiction, musical, and horror - all while underlining the versatility and innovative features of the CX-5.

Annika Dean, one of the Academy Gold students involved, expressed her enthusiasm, stating, "Combining cinematic genres with the adaptability of a car and seeing how seamlessly it fit into each story was genuinely special. I am excited to utilize this mentorship experience and continue my growth as a filmmaker.”

As part of a comprehensive media strategy, Mazda has developed a multi-platform launch campaign aimed at making the CX-5 impossible to overlook. This includes impactful placements across Hulu, YouTube, TikTok, X, Meta, and Reddit, along with organic social media content that highlights both the campaign rollout and the mentorship program.

For those intrigued by the world of cinematic marketing and automotive innovation, the trailer for "5 Sides of the All-New CX-5" promises to be a visual spectacle. It will air during the live broadcast of the Oscar Awards on March 15, offering viewers an exciting glimpse into the future of the Mazda CX-5 and the art of storytelling through film.

To learn more about Mazda’s offerings and view the advance trailer, visit mazdausa.com.

Mazda has proudly maintained its roots in Hiroshima, Japan, committed to sophisticated craftsmanship and innovation, all aimed at enriching the joy of movement for its customers. With operations spanning the US, Canada, Mexico, and Colombia, Mazda continues to be a leader in automotive excellence and customer experience, ensuring that every journey becomes memorable and inspiring.