Kyodo PR Ring: Pioneering PR Support for Small and Medium Businesses
In an ambitious step towards transforming public relations, Kyodo PR Co., a renowned comprehensive PR agency based in Tokyo, has announced the establishment of its new subsidiary, Kyodo PR Ring, slated to open its doors on January 5, 2026. This initiative comes in response to a surge in demand for their SaaS product, Kyodo PR connect, which facilitates effective media matching for SMEs and startups.
Kyodo PR Ring aims to provide tailored PR support specifically for small and medium enterprises, reflecting a commitment to enhancing communication strategies in an increasingly digital age. Under the leadership of President Shinji Fukumoto, the new venture will leverage cutting-edge AI technology to develop services that cater to the unique needs of these businesses.
The Launch and Growth of Kyodo PR Connect
Kyodo PR connect has already proven to be a game changer in the PR landscape. Launched to connect media representatives with PR personnel from small and emerging companies, the platform has quickly gained attention. As of July 2023, the subscriber base has grown to nearly 100 companies, highlighting the effectiveness of its media matching capabilities.
This momentum has been supported by ongoing improvements to the platform and a robust sales strategy led by Fukumoto. The decision to incorporate this service into a dedicated subsidiary marks a historic first in the 61-year history of Kyodo PR Co., emphasizing the evolving nature of public relations in the digital era.
Vision for the Future
Fukumoto expressed enthusiasm and commitment in his new role, stating, "I am honored to take on this leadership position at Kyodo PR Ring. With a legacy of over 60 years at Kyodo PR, I feel a great sense of responsibility to embody our mission of delivering the aspirations of challenger companies to society. We aim to expand our user base to 500 companies within three years, establishing Kyodo PR connect as an essential communication infrastructure for businesses."
To achieve this vision, Kyodo PR Ring will not only enhance its media connections through expert feedback in AI but will also focus on creating valuable service content that can significantly benefit their clients. The company's name, "Ring," symbolizes the connections formed through communication—transforming independent points into a network of relationship and understanding.
Leadership and Governance Structure
The governance of Kyodo PR Ring is composed of seasoned professionals from Kyodo PR Co., ensuring that the new entity retains a strong connection to its parent company while fostering its unique identity. Notable senior members include:
- - Shinji Fukumoto (President)
- - Tetsuya Tani (Chairman)
- - Masataka Ishiguri (CEO of Kyodo PR Co.)
- - Takahiro Shiotsu (Director)
- - Katsuyuki Nobusawa (Auditor)
- - Naofumi Koga (Honorary Advisor)
Under this leadership, Kyodo PR Ring is positioned to bridge the gap between the media and enterprises, fostering opportunities for collaboration and growth. The team embodies the belief that effective communication leads to the formation of meaningful connections—referred to in Japanese culture as "en."
Conclusion
With a strategic focus on empowering small and medium enterprises, Kyodo PR Ring is set to revolutionize how PR support is delivered, ensuring that even the smallest voices in business can reach the ears of the media and the public effectively. As they embark on this exciting journey, their dedication to innovation, ethical communication, and strengthening community ties promises a bright future for both the agency and its partners in the vibrant landscape of Japanese entrepreneurship.