Genesis, U.S. Soccer Foundation, and MLSPA Open New Mini-Pitch for Dallas Youth
On May 4, 2026, a new chapter in youth sports began in Dallas with the opening of a mini-pitch at William Anderson Elementary School. This initiative is a collaborative effort involving Genesis, the U.S. Soccer Foundation, and the Major League Soccer Players Association (MLSPA), all of whom share a commitment to enhancing access to sports for children in the community. This newly installed Musco Mini-Pitch Systems™ adds to the growing list of mini-pitches created through this partnership, which has previously launched installations in various states, including Florida, New York, California, and Georgia.
During the grand opening, local officials, student athletes, and community families came together to celebrate a shared vision for youth sports. The day featured a ribbon-cutting ceremony, followed by symbolic first kicks and the inaugural game on the new pitch, marked with festivities that included delicious offerings from local vendors. Participating players left with commemorative jerseys to honor the occasion.
Brandon Ramirez, the Corporate Social Responsibility Director at Genesis Motor America, emphasized the importance of youth sports, stating that these activities can profoundly impact children by building their confidence, promoting physical activity, and connecting them to their communities. This initiative personifies the belief that structured sports environments foster personal development among the youth.
Ed Foster Simeon, President and CEO of the U.S. Soccer Foundation, echoed this sentiment, accentuating how safe play is crucial for creating opportunities for children. He noted that accessibility to soccer and its benefits are necessary, and this mini-pitch installation significantly advances that goal.
The Musco Mini-Pitch System is tailored for community engagement, featuring a sturdy surface that accommodates both organized sports and casual games, thereby promoting physical activity across different age groups. This effort aligns with the U.S. Soccer Foundation's Safe Places to Play initiative, which has successfully established over 850 mini-pitches nationwide, aiming for a remarkable milestone of 1,000 by 2026.
Moreover, 70% of installed pitches are strategically located in areas identified as having lower opportunities for children, affirming the foundation's mission to reach underserved communities. Victor Ulloa, MLSPA Player Relations Manager, highlighted their commitment to expanding safe play spaces, underlining the importance of fostering access to a sport they all cherish.
Funding for the Dallas mini-pitch came through Genesis Gives, Genesis Motor America's corporate social responsibility arm that emphasizes community investment and youth sports. This effort showcases Genesis's dedication to supporting youth development through sport, leadership, and community connectivity.
Mark Sandoval, Principal of William Anderson Elementary, expressed gratitude for this new facility, emphasizing its potential in promoting physical fitness, teamwork, and school pride among students. This mini-pitch symbolizes a significant investment in creating enjoyable, team-building experiences for the youth at the school.
Understanding the broader impact of soccer, the U.S. Soccer Foundation is committed to nurturing young talent and optimism in under-resourced neighborhoods through accessible sports. They carry the legacy of the 1994 FIFA World Cup, delivering innovative projects and programs to nurture the potential of youth in disadvantaged backgrounds.
The Major League Soccer Players Association plays an essential role in representing the collective interest of soccer players, advocating for their rights and promoting initiatives that enrich their communities.
Genesis, as a prominent global automotive brand, focuses on high standards of performance and community presence, decisively contributing to the well-being of the communities it serves. With over $2 million donated since 2022 to enhance sports access and education opportunities in under-resourced areas, Genesis is at the forefront of transformative community engagement initiatives.
This new mini-pitch at William Anderson Elementary stands not just as a new facility for play but as a beacon of hope and opportunity for the youth of Dallas, marking the beginning of many new potential pathways through soccer.