#None #Hisense #UEFA #EURO 2028

Hisense Extends Successful Relationship with UEFA

In a significant announcement made at IFA 2026, Hisense, a renowned brand in the consumer electronics and home appliances sector, confirmed its ongoing partnership with UEFA as the official partner for UEFA EURO 2028. This marks the fourth consecutive European Championship in which Hisense has participated, further cementing its role in the realm of international football.

Hisense's journey with UEFA began at UEFA EURO 2016, and since then, the brand has expanded its involvement to include sponsorships for successive European Championships and FIFA World Cups in 2018, 2022, and 2026. As Catherine Fang, Vice President of Hisense Group and President of Hisense Global Commercial Center, stated, "The final whistle is not the end of the journey, but rather the beginning of the next chapter."

Fang emphasized the importance of building strong partnerships over time, revealing that Hisense's collaboration with UEFA goes beyond traditional sponsorship to become a dedicated technological ally. This alignment allows the brand to employ advanced technology to enhance the football experience for fans worldwide. As they look to the future, Fang expressed eagerness to continue crafting meaningful moments for audiences with UEFA.

Guy-Laurent Epstein, Marketing Director at UEFA, also shared his enthusiasm about this extended partnership, stating, "Hisense's unwavering commitment to European football over four consecutive tournaments showcases the strength of our relationship and our shared goal to create memorable experiences for fans. We look forward to working together to make the next European Championship unforgettable."

At IFA 2026, visitors will have the opportunity to explore a dedicated activation space for UEFA EURO 2028 at Hisense's booth, featuring an interactive football competition along with real-time tracking of goals and automatically generated photos for sharing. This activation reflects Hisense's brand vision of "Innovating for a Brighter Life," utilizing technology to make moments that connect people more engaging and memorable.

About Hisense

Founded in 1969, Hisense has emerged as a recognized global leader in the appliance and consumer electronics industry, operating in over 180 countries. The brand specializes in delivering high-quality multimedia products, appliances, and smart IT solutions. According to Omdia, Hisense holds the number one position in the global market for televisions measuring 100 inches or larger. As pioneers in RGB MiniLED technology, Hisense remains committed to leading the development and implementation of next-generation RGB MiniLED solutions. With its role as the official sponsor of FIFA World Cup 2026, Hisense continues to leverage global sporting partnerships to connect with audiences worldwide.

About UEFA

UEFA serves as the governing body for European football and is a non-profit organization that supports and promotes the world's most popular sport across its 55 member associations. UEFA invests 97.5% of its revenue into football-related events, projects, and initiatives aimed at promoting the continuous development of both men's and women's professional games, as well as youth, grassroots, and futsal activities.