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Jones Soda's Exciting New Chapter with Costco

Jones Soda Co., known for its unique craft sodas, has recently unveiled an ambitious expansion of its collaboration with Costco. As of February 2, 2026, the company has initiated a series of large-scale shipments to several Costco warehouse locations across Canada. This strategic move marks a continuation of their sales momentum following a record-breaking fourth quarter, setting the stage for robust growth in early 2026.

Building on Success

The impetus behind this expansion is clear: Jones Soda has demonstrated exceptional sales performance in prior rotations, leading retailers to deepen their commitment to the brand. The company is keenly focused on scaling its high-velocity SKUs (stock keeping units) in partnership with premier national retailers, including Costco. Scott Harvey, the CEO of Jones Soda, emphasized the importance of this relationship, stating, "The expansion of our Costco program demonstrates the strength of our brand partnerships and our ability to execute at scale."

This initiative not only reflects a growing demand for Jones products but is also set to positively impact net sales, particularly in the first half of 2026. By leveraging operational and margin improvements achieved in 2025, Jones Soda anticipates that this partnership with Costco will contribute meaningfully to their overall financial performance.

Strategy for Sustainable Growth

Jones Soda's strategy encompasses more than just expanding its Costco program. The company remains dedicated to prioritizing scalable retail partnerships, stringent cost management, and a narrowed product portfolio. As they build upon their recent successes, their goal is to enhance operating leverage and solidify their financial standing.

According to Harvey, entering 2026 with unrivaled momentum places the company in an advantageous position to pursue further growth opportunities. He noted, "As we build on this foundation, we remain focused on driving sustainable revenue growth and improving operating leverage."

About Jones Soda

For those unfamiliar with the brand, Jones Soda Co. is a prominent name in the craft soda sector. The company markets and distributes a variety of premium craft sodas that are available in glass bottles and cans across North America. The brand has gained popularity through its quirky flavors and vibrant packaging, capturing the interest of consumers looking for alternative beverage options.

Headquartered in Seattle, Washington, Jones Soda's products can be found in traditional beverage outlets, restaurants, and other alternative accounts. The company’s website provides further insight into its innovative offerings and business developments.

As Jones Soda continues its upward trajectory, the expanded Costco program stands as a testament to its commitment to growth and customer satisfaction. The future looks bright for this iconic brand as it seeks to solidify its position in the competitive beverage landscape, harnessing successful retail partnerships to elevate its market presence.

For further updates on Jones Soda and its products, you can visit www.jonessoda.com or www.myjones.com.