#Japan #Tokyo #Pursuit Inc. #Horinishi #Outdoor Spice

Local Horinishi Autumn Festival 2025

This autumn, the much-anticipated Local Horinishi Autumn Delicacies Fair 2025 will kick off on September 11, 2025. Organized by Pursuit Inc., based in Tokyo's Taito ward and led by CEO Mugi Nakami, this campaign aims to highlight and celebrate the delicious local ingredients available across Japan.

The key focus of this campaign is to introduce customers to the unique flavors offered by local producers through the popular Horinishi products. Participants can win amazing prizes, including local specialties worth 5,000 yen, with a total of 57 winners to be announced in December 2025.

How to Participate

To take part in this exciting fair, simply follow these steps:
1. Purchase any Local Horinishi or related Horinishi products at participating stores nationwide.
2. Capture a photo of your purchase receipt or the purchased product.
3. Fill out the dedicated entry form on our campaign website with the required information.

Even if you're not one of the lucky winners of the main prize, there are still opportunities to receive a special Horinishi gift set—with 30 sets available!

What’s Included in the Gift Set?

The gift set consists of a variety of Horinishi products:

• - One each of Horinishi Curry (white, mild)
• - One Horinese
• - One Lemon Mustard

This campaign seeks to create a special value around the Local Horinishi products, emphasizing that they can only be purchased in their respective regions. It’s an invitation to explore and discover the rich tapestry of tasty local ingredients while enjoying the outdoors with Horinishi in hand. What better way to connect with nature than to embark on a culinary adventure this autumn!

For additional details about the campaign, including the list of participating stores, check out the campaign website: Local Horinishi Autumn Fair 2025.

A Closer Look at the Local Horinishi Project

Launched in 2022, the Local Horinishi Project aims to revitalize local areas by using the beloved outdoor spice Horinishi. This initiative is in collaboration with Mimona Inc., headed by President Mikio Ikeda, and operates alongside the outdoor shop Orange to create a unique product featuring local labels. With ongoing sales in 41 prefectures across Japan by August 2025, the project promotes local flavors and empowers communities through special Horinishi products that can only be found in specific regions.

Horinishi: The Outdoor Spice

Horinishi is an all-purpose outdoor spice made from a blend of over 20 spices and seasonings, suitable for various dishes like meats for camping and BBQ, as well as fish and vegetable dishes. It was developed by Orange, located in Katsuragi, Wakayama Prefecture, and launched in 2019. As of August 2025, over 1.036 million units have been sold, showcasing its immense popularity.

Explore the unique world of Horinishi and get ready to enjoy the local delicacies this autumn! Visit the official websites for more details: Horinishi and Pursuit Inc..

Let’s make this autumn memorable with local flavors and engaging experiences!