#Japan #Tokyo #New Balance #ABC Mart #Meiku Hata

The Exciting Launch of New Balance's 204L Model

ABC Mart is thrilled to announce the re-release of New Balance's latest model, the 204L, starting April 9, 2026. This new addition, garnering much attention, combines retro aesthetics with a contemporary low-profile design, appealing to both sneaker enthusiasts and fashion lovers alike.

In collaboration with the fashion magazine "mini," the launch showcases actress Meiku Hata as the model, bringing a fresh visual identity to this stylish sneaker. The anticipation is further heightened with the unveiling of a special webpage and a promotional YouTube video, both set to go live on the same day.

What Makes the New Balance 204L Special?

The 204L model presents a harmonious blend of early 2000s running shoe design and today’s trend for minimalistic profiles. Initially introduced in 2025, it gained rapid popularity with the global endorsement of Grammy-winning artist Rosalía as its campaign ambassador. The shoe sold out quickly in many regions, particularly in Japan, establishing it as a well-loved style icon.

The design echoes the running shoes of the 70s, featuring a unique outsole that lends a vintage touch while maintaining a polished look. This model not only stands out for its historical significance but also for its adaptability to various fashion aesthetics.

Ease of Styling

One of the key attractions of the 204L is its versatility as a fashion item. The simplistic yet elegant color palette offers a perfect blend of modern and retro styles that instantly elevates any outfit. The lighter tones integrate seamlessly into feminine wardrobes, while metallic versions serve as unique accents for more understated ensembles. Furthermore, the tone-on-tone beige model can effortlessly transition between casual and classy looks, making it a wardrobe essential this season.

Styled by Meiku Hata

Celebrating the launch of the 204L, actress Meiku Hata has been featured in a new visual campaign, embodying the shoe's potential to transcend various fashion genres. Hata showcases multiple outfits ranging from airy sheer skirts to sleek, sophisticated dresses, complemented by the versatile 204L sneakers. Her styling includes an urban chic mix featuring a striking red top and capri pants, effectively demonstrating the shoe's ability to align with current trends while appealing to diverse tastes. Hata emphasizes the adaptable nature of the 204L, declaring it a “new standard” that meets the demands of evolving fashion.

Product Details

• - Model Name: U204L 155

Color: BEIGE (155)
Sizes: 22.5cm–25.5cm (in 0.5cm increments)
Price: 15,950 JPY (tax included)

• - Model Name: U204L 1KP

Color: SILVER (1KP)
Sizes: 22.5cm–25.5cm (in 0.5cm increments)
Price: 13,970 JPY (tax included)

• - Model Name: U204L 4HH

Color: GRAY/NAVY (4HH)
Sizes: 22.5cm–28.0cm (in 0.5cm increments), 29.0cm
Price: 15,950 JPY (tax included)

• - Model Name: U204L 2SZ

Color: LIGHTBEG (2SZ)
Sizes: 22.5cm–25.5cm (in 0.5cm increments)
Price: 15,950 JPY (tax included)

• - Model Name: U204L 5WZ

Color: BLK/BRWN (5WZ)
Sizes: 22.5cm–29.0cm (in 0.5cm increments)
Price: 16,940 JPY (tax included)

• - Model Name: U204L 86W

Color: GRAY/BEIGE (86W)
Sizes: 22.5cm–25.5cm (in 0.5cm increments)
Price: 16,940 JPY (tax included)

About Meiku Hata

Born on April 10, 2002, Meiku Hata started her career in entertainment at a young age. She leads in the upcoming drama series “Error” (ABC Television) and voices a guest role in the theatrical release of "Detective Conan: The Fallen Angel on the Highway." Moreover, Hata hosts her own radio and podcast shows while serving as the MC for the new music program “Tokyo Midnight Music” on Nippon Television, notably expanding her professional reach.

Company Overview

• - Company Name: ABC Mart, Inc.
• - CEO: Yoshikazu Hattori
• - Location: 1-3-1 Azabudai, Minato, Tokyo 106-0041, Japan
• - Established: June 6, 1985
• - Business Focus: Retail of shoes, clothing, and miscellaneous goods, along with product planning, manufacturing, and sales of shoes.

Customer Service Contact:
Phone: 0120-936-610
Hours: 10:00 AM - 5:00 PM (Weekdays, Mon-Thu)