Hurom's E50ST Slow Juicer Wins the Prestigious 2025 Red Dot Design Award

Celebrating Design Excellence: Hurom’s E50ST Slow Juicer Wins the 2025 Red Dot Design Award

On April 16, 2025, Hurom's E50ST Slow Juicer received the esteemed Red Dot Design Award, a global accolade that recognizes outstanding achievements in product design. This prestigious award is one of the three most significant design competitions worldwide, alongside the German iF Design Award and the IDEA Design Award from the USA. Since its inception in 1955, the Red Dot Design Award has distinguished innovative and pioneering products through a rigorous evaluation process conducted by leading international design experts.

The E50ST stood out to the jury due to its innovative features, functionality, emotional appeal, environmental consciousness, and durability, securing the top prize in the product design category. As a part of the latest ‘Pure Line’ series from Hurom, the E50ST combines next-generation juicing technology with a precision fine sieve filter to deliver pure, clear, and nutrient-rich juice remarkably. With its sleek design characterized by a minimalist housing, gently curved lines, and sophisticated material surfaces, the E50ST promotes greater customer engagement.

Focusing on the natural matte texture of its materials while forgoing additional surface treatments, Hurom has achieved a cohesive and sculptural aesthetic with the E50ST. The ventilation grille at the bottom of the device is both aesthetically pleasing and functional, intentionally designed to create optimal airflow to disperse motor heat while enhancing visual appeal with subtle details.

Since launching its first product in 2008, Hurom has been recognized for its exceptional design, amassing numerous accolades from the world's top design awards, including four Red Dot Design Awards, four iF Design Awards, and three IDEA Design Awards. In addition, the E50ST was awarded the 2025 Kitchen Innovation Award in Germany last February. This award, presented annually at Ambiente, the world's largest consumer goods fair in Frankfurt, honors products that merge innovation with a profound understanding of consumer needs.

What sets this award apart is its dual evaluation process, combining expert jury assessments with consumer voting to enhance credibility. The E50ST received high praise in four main categories: functionality, ease of use, product quality, and overall quality.

Jae-won Kim, CEO of Hurom, expressed his pride in the recognition, stating, "We are honored that our new slow juicer E50ST has been awarded twice by such prestigious awards." He added, "As a pioneer in the field of slow juicing, Hurom remains committed to delivering innovative, design-oriented products that help people around the world live healthier lives."

Hurom continues to position itself as a leader in the slow juicing industry, consistently focusing on blending design excellence with functional innovation. As consumers increasingly seek products that reflect their lifestyle choices and values, the E50ST serves as a beacon of how thoughtful design can elevate everyday kitchen experiences.

With the E50ST Slow Juicer, Hurom not only meets the expectations of discerning customers but also sets a high standard in product design and performance, paving the way for future innovations in the industry. Whether for the health-conscious individual or the discerning home chef, the E50ST delivers on its promise of quality and excellence, cementing Hurom's reputation as a frontrunner in the world of juicing technology.