#Japan #AI Technology #Tokyo #YouTube Trends #Evilly

Evilly Unveils the 2025 YouTube Buzzword Award

Evilly, headquartered in Shibuya, Tokyo, has recently announced the recipients of the "2025 YouTube Buzzword Award." This award highlights significant terms that gained popularity on the platform throughout the year, determined by data analysis through their proprietary tool, the 'kamui tracker.' This innovative tool helps visualize movements on YouTube by analyzing video titles, view counts, and overall engagement.

Overview of YouTube Trends in 2025

The year 2025 witnessed a plethora of trends on YouTube. While the platform upheld previously established trends centered around "short-form entertainment," it evolved into a more diverse and impactful media medium. This year marked a remarkable blend of emerging technologies and traditional formats, leading to new creative expressions and content engagement strategies.

The nominees for the 2025 award include influential words such as "AI technology," which surged in popularity, the viral phenomenon of the “おじさん構文” (Uncle Syntax) emerging from a hit song, and the political battleground termed the "参院選" (House of Councillors Election). These terms collectively illustrate the social and cultural dynamics influencing viewer interactions on YouTube.

Top Award Winner: “AI〇〇”

The standout term for 2025 is clearly "AI〇〇." This choice was heavily influenced by the overwhelming number of videos incorporating "AI" in their titles, demonstrating an impactful trend. AI technologies have transcended from being perceived as novelty to becoming integral tools used in everyday content creation. From AI-generated illustrations to features like Live2D rendering and real-time multilingual translation, AI content has become normalized, fundamentally shifting the production landscape on YouTube.

Notable Videos Featuring AI

Numerous creators embraced AI tools, leading to innovative and diverse content. The rise of generative AI across various formats has transformed not just the substance of Youtube videos but has also redefined audience expectations.

Nominees Overview

おじさん構文 (Uncle Syntax)

This term emerged from a hit song featuring a voice synthesis engine called "雨衣" (Amagai), titled “お返事まだカナ？ おじさん構文！” (Is the reply still coming? Uncle Syntax!). The song's success was fueled not only by its catchy melody but also by the unique use of emojis that resonated with Gen Z viewers, perceived as both emotional and humorous. Videos showcasing experiments with this communication style became viral, demonstrating the cultural impact beyond just music.

参院選 (House of Councillors Election)

The July 2025 House of Councillors election illustrated YouTube's establishment as a political discourse arena. Notably, many political parties embraced “cutout videos” as a core strategy in their campaigns. The excitement surrounding the election showcased YouTube's evolving role in the democratic process, creating a platform where debates and speeches could be easily disseminated to wider audiences.

Switch2

The launch of Switch2 emerged as one of 2025’s most anticipated movements not only within the gaming industry but also within the broader gadget community. The pre-launch hype, authentic reviews, and unboxing experiences performed by various influencers and top creators kept the audience engaged throughout the year. Keywords and features like “7.9-inch screen” significantly boosted classic YouTube traffic strategies, drawing in millions of viewers.

Conclusion

The findings of the 2025 YouTube Buzzword Award clearly reveal that advancements in AI drive emerging trends, amalgamating nostalgic sentiments such as "おじさん構文" and fervent participation seen during the "参院選." These insights reflect profound changes in how social media shapes public interaction and cultural development in the digital age. Evilly will continue its commitment to supporting creators and businesses through the data-driven insights provided by the "kamui tracker."

About 'kamui tracker'

The 'kamui tracker' is one of Japan's largest YouTube analytics tools, providing extensive insights into channel performances, view counts, subscriber metrics, and more. It aids in effective decision-making based on data, thereby expediting channel growth. For further information, visit the service’s official site.