Post Malone to Kick Off The Salvation Army's Red Kettle Campaign
The much-awaited Thanksgiving halftime show is set to leave audiences inspired as Post Malone takes the stage to launch the Salvation Army's 135th Red Kettle Campaign. This captivating event will take place during the highly anticipated match between the Dallas Cowboys and the Kansas City Chiefs. Scheduled for November 27, 2025, at 3:30 PM CST, this year’s campaign aims to provide essential services to nearly 28 million individuals in need.
A Growing Tradition
The collaboration between the Dallas Cowboys and the Salvation Army dates back to 1997, resulting in impressive fundraising efforts exceeding $3 billion throughout the years. Post Malone, an artist with nine diamond certifications to his name, expressed his joy in being part of this cherished tradition. “The holiday season is about giving back and showing love to those who need it most,” he remarked, sharing his excitement to spread joy to families this Christmas.
The partnership each Thanksgiving amplifies the mission of the Red Kettle Campaign, which delivers necessary services to those in difficult circumstances. Last year alone, the Salvation Army assisted over 2.3 million individuals, ensuring that families experienced the joy and love characteristic of the holiday season.
The Impact of Generosity
Charlotte Jones, the Dallas Cowboys' brand director and co-owner, reminded us that the Red Kettle Campaign is more than just a festive tradition. She highlighted how small acts of generosity could drive real, lasting change. This year's kickoff will see thousands of volunteers ringing bells at various Red Kettle locations across the country, encompassing popular stores like Walmart, Sam's Club, Kroger, and many local partners.
“The commitment of both Post Malone and the Dallas Cowboys reflects the true spirit of this season,” commented Major Merle Heatwole, national commander of the Salvation Army. He emphasized the growing need for support amid ongoing economic challenges faced by families and communities.
How to Contribute
Donors interested in aiding the mission of the Salvation Army can participate through various avenues:
- - In-Person Donations: Cash, coins, or checks can be dropped into Red Kettle locations.
- - Virtual Donations: Contributions can be made through Apple Pay, Google Pay, PayPal, and Venmo.
- - Cryptocurrency Donations: Supporters can donate in cryptocurrencies such as Bitcoin and Ethereum via the secure platform Engiven at SalvationArmyUSA.org.
- - Volunteer: Individuals can sign up to ring bells at Red Kettle sites, making a direct impact in their communities.
- - Recurring Donations: Monthly contributions are encouraged via Give.SalvationArmyUSA.org.
Every donation remains within the local community, ensuring assistance reaches those who need it most.
The Salvation Army's Mission
In 2024, the Salvation Army helped nearly 28 million people in the United States, addressing issues like poverty and economic hardship without discrimination. Their services include emergency assistance, shelter, eviction prevention, disaster relief, youth programs, and more across over 7,400 locations nationwide.
Interested individuals seeking assistance or wishing to contribute can learn more at
SalvationArmyUSA.org.
About Post Malone
As a Dallas native, Post Malone is renowned for redefining music boundaries globally. His recent achievements include the remarkable success of his country music album,
F-1 Trillion, which debuted at the top of the Billboard 200. His journey through the music industry is marked by innovative collaborations and record-breaking singles. Fans have much to look forward to as Post Malone gears up for his upcoming performances, including headlining
Stagecoach 2026.
In a time when the essence of community and generosity is needed more than ever, the kickoff of the Red Kettle Campaign, with Post Malone at its helm, signifies a bright and hopeful holiday season for families in need.