Tambourine Shines at the 2024 HSMAI Adrian Awards Celebrating Hospitality Innovation
Tambourine, a leading marketing technology company based in Fort Lauderdale, Florida, proudly received accolades at the prestigious 2024 Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards. These awards honor creativity and innovation in hospitality marketing and were held on February 18, 2025, in New York City. Tambourine was recognized for its outstanding campaigns in destination marketing, particularly its collaborations with the St. Kitts Tourism Authority and the Bahamas Ministry of Tourism. The award-winning campaign 'From Soil to Soul' from St. Kitts highlights sustainable farming practices. This initiative showcases the tireless efforts of local farmers in preserving their traditional techniques while bridging the connection between the local rainforest, tourism, and the economy. It has played a pivotal role in educating visitors on the significance of sustainability in travel and its impact on local communities.
The Bahamas received nods for two remarkable campaigns, 'An Open Invitation' and 'The Winds of Tradition.' The former emphasizes the unparalleled Bahamian hospitality and introduces visitors to cultural ambassadors, nurturing engaging, people-to-people experiences. In contrast, 'The Winds of Tradition' brings to light the endeavors of a local sailing club committed to preserving and promoting the age-old tradition of sailing.
Each of Tambourine's highlighted campaigns offered a unique micro-website and a visually engaging short-form documentary. These tools are integral in raising awareness about the genuine adventures, local businesses, and connections that promote these stunning destinations. Adriana Suao, Senior Vice President of Account Services within Tambourine’s Destination Division, stated, 'Our destination partnerships go beyond mere marketing; they are founded on collaboration, creativity, and a mutual vision to drive significant tourism impact.' With results that reflect their strategy, she emphasized their pride in contributing to the success of their partners through award-winning campaigns that demonstrate the art of storytelling in attracting travelers. Furthermore, Tambourine's Destination Division specializes in working closely with various Destination Marketing Organizations to refine their sales and marketing strategies, ultimately steering more tourism revenue back into local economies.
The HSMAI Adrian Awards accept entries from a broad scope of the hospitality sector, including hotels, airlines, and various travel destinations. Winners are determined by a select group of seasoned industry and media experts. The recognition Tambourine has garnered exemplifies its status as an innovative player in the industry, continually revolutionizing hospitality marketing since 1994. The company’s focus on customized, integrated marketing solutions has cemented its reputation as a frontrunner among both branded and independent hotels.
This celebration of achievement provides not only recognition to individual campaigns but also raises the profile of destinations by shining a light on the local culture, community efforts, and the experiences they offer. Tambourine’s ongoing commitment to enhancing tourism ties through innovative strategies reveals a forward-thinking approach to engaging travelers, making it a vital contributor to the hospitality industry’s evolving landscape.
The Bahamas received nods for two remarkable campaigns, 'An Open Invitation' and 'The Winds of Tradition.' The former emphasizes the unparalleled Bahamian hospitality and introduces visitors to cultural ambassadors, nurturing engaging, people-to-people experiences. In contrast, 'The Winds of Tradition' brings to light the endeavors of a local sailing club committed to preserving and promoting the age-old tradition of sailing.
Each of Tambourine's highlighted campaigns offered a unique micro-website and a visually engaging short-form documentary. These tools are integral in raising awareness about the genuine adventures, local businesses, and connections that promote these stunning destinations. Adriana Suao, Senior Vice President of Account Services within Tambourine’s Destination Division, stated, 'Our destination partnerships go beyond mere marketing; they are founded on collaboration, creativity, and a mutual vision to drive significant tourism impact.' With results that reflect their strategy, she emphasized their pride in contributing to the success of their partners through award-winning campaigns that demonstrate the art of storytelling in attracting travelers. Furthermore, Tambourine's Destination Division specializes in working closely with various Destination Marketing Organizations to refine their sales and marketing strategies, ultimately steering more tourism revenue back into local economies.
The HSMAI Adrian Awards accept entries from a broad scope of the hospitality sector, including hotels, airlines, and various travel destinations. Winners are determined by a select group of seasoned industry and media experts. The recognition Tambourine has garnered exemplifies its status as an innovative player in the industry, continually revolutionizing hospitality marketing since 1994. The company’s focus on customized, integrated marketing solutions has cemented its reputation as a frontrunner among both branded and independent hotels.
This celebration of achievement provides not only recognition to individual campaigns but also raises the profile of destinations by shining a light on the local culture, community efforts, and the experiences they offer. Tambourine’s ongoing commitment to enhancing tourism ties through innovative strategies reveals a forward-thinking approach to engaging travelers, making it a vital contributor to the hospitality industry’s evolving landscape.
Topics Entertainment & Media）
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