#United States #Chicago #Women's Health #Menopause #Poise

Poise® Launches Initiative to Empower Women in Rural Health Deserts

In the United States, countless women residing in rural areas are confronting significant challenges in accessing essential healthcare services, particularly gynecologic care and routine health checkups. Shockingly, a staggering 80% of the nation's counties qualify as health deserts, where adequate healthcare services are sorely lacking. Such disparities leave women, especially those entering perimenopause and menopause, without crucial support and education regarding their health needs.

Poise®, the leading brand dedicated to providing light bladder leak protection, recognizes the urgency of addressing these silent struggles faced by women in rural communities. Each year, around 2 million women transition into perimenopause, followed by an additional 1.3 million who reach menopause, yet many remain uninformed about their symptoms and available treatments.

Women in rural regions often experience heightened difficulties when it comes to understanding and managing menopause symptoms, which can include various uncomfortable experiences such as bladder leaks. Alarmingly, 25 million women in the U.S. live with this common symptom but remain hesitant to discuss it openly due to the stigma associated with it.

To bridge the gap in awareness and support, Poise® is initiating a groundbreaking collaboration with scientists to explore innovative methods of extracting and analyzing data from the materials used in their products. They aim to uncover critical health indicators related to perimenopause and menopause, potentially enabling early detection of health conditions, such as urinary tract infections and diabetes.

Katie Moran, President of Adult and Feminine Care at Kimberly-Clark, expresses the brand's commitment: "Every woman deserves access to essential health information, no matter where she lives. Women in rural health deserts face significant barriers, and Poise is dedicated to helping them gain greater access to information about perimenopause and menopause."

As part of this initiative, Poise® has embarked on a journey across America, interviewing women residing in these health deserts to gain firsthand insights into their struggles. Their inspiring stories have been beautifully documented in a film directed by the Oscar and Emmy-nominated director Sara Nesson, which is now available for viewing at Poise.com/dropsofhope.

This film not only highlights the challenges faced by these women but also aims to foster a better understanding of the importance of open conversations surrounding women's health. By sharing their experiences, Poise® hopes to empower women living in isolation and silence, enabling them to seek the healthcare they rightfully deserve.

For more information about Poise®'s initiative and access to the documentary film, visit Poise.com/dropsofhope.

Overall, Poise® is taking a significant step forward in promoting awareness about perimenopause and menopause among women in rural areas, transforming how these topics are perceived and discussed. This initiative ensures that women, regardless of their location, no longer have to navigate their health challenges alone.

In conclusion, Poise® is committed to advocating for women's health, striving to dismantle the barriers faced by women in rural areas, and fostering a culture of understanding and support through education and empowerment.