#Japan #Tokyo #Softbrain #esm #TOPPAN Equipment

TOPPAN Equipment's Successful Implementation of esm

Introduction

Softbrain Corporation, based in Tokyo, has continually strived to enhance the corporate competitiveness of Japanese enterprises through its innovative CRM/SFA solutions. Its recent partnership with TOPPAN Equipment, also based in Tokyo, marks a significant milestone in this endeavor. The release of a detailed interview about the implementation of Softbrain's esm (eSales Manager) highlights the transformation it brought to TOPPAN Equipment's sales operations.

Overview of TOPPAN Equipment

TOPPAN Equipment specializes in a multitude of services ranging from form processing and paper documentation digitization to security countermeasures and identity verification support systems. What sets them apart is their dual capability of converting paper information into digital format and effectively communicating that information on paper again. This unique approach positions them well to support digital transformation (DX) initiatives within distribution, logistics, and manufacturing sectors.

Established in 2017 from the merger of former Tekno Toppan Forms and former JS Cube, TOPPAN Equipment originally adopted a divisional structure composed of solution services, information and communication device businesses, and BPO services. However, initial operations reflected siloed information processing, where disparate sales teams approached the same clients independently, creating coordination challenges.

Addressing Sales Coordination Challenges

To tackle these issues and promote 'team selling' initiatives, TOPPAN Equipment identified Softbrain's esm as an ideal solution. The adaptability of esm's system design caters well to Japanese business practices, making it easy for organizations to implement and utilize. Additionally, the user-friendly interface and continuous support offered through the implementation process were strong factors in their decision.

Achievements from Implementing esm

Through the effective use of esm, TOPPAN Equipment accomplished several key milestones:

• - Centralized Sales Information: They established a company-wide foundation where all sales-related information—be it from solution sales, service sales, or market development—could be accessed uniformly.
• - Real-Time Information Sharing: By eliminating the dependency on weekly meetings, employees could now view and share project statuses and customer interaction data in real-time, significantly speeding up interdepartmental collaboration.
• - Increased Mobility: The integration of mobile functionalities enabled easier input and reporting of project information from remote locations, reducing the time spent on preparing meeting documents, ultimately allowing more time for sales activities.
• - Enhanced Demand Forecasting: Improvements in prediction accuracy of demands and management of sales data led to streamlined inventory and order processes, impacting profitability positively.

Insights from TOPPAN Equipment Leadership

Comments from Kazunori Kamada, Executive Officer

With an emphasis on digital transformation, Kamada believes that the previous fragmented approach to information management has transformed through the use of esm. Now, teams across sales, service, and development departments can collaborate using the same dataset, enhancing the customer value provided through 'team selling.' He advocates further evolution of this teamwork to keep pace with rapid market changes.

Feedback from Jun Harada, Team Leader

Harada emphasized the convenience of having necessary information consolidated in one place, allowing for swift confirmation and reduced time required for meetings or documentation. Enhanced access to sales strategies and best practices from other areas have allowed for more focused planning within their regions.

Remarks from Mai Furutani, Administration Group

Furutani highlighted the flexibility and ease of customization that esm offers, reinforcing its alignment with their operational needs. The ability to readily review customer histories and pertinent information has substantially improved daily operations.

About Softbrain's esm

Launched in 1999 as Japan's first CRM/SFA solution, Softbrain has continued to innovate in transforming customer engagement across marketing, sales, and after-service sectors. Today, esm stands out in its capacity to centralize customer and project information, allowing teams to visualize and improve sales processes effectively. With over 6,000 successful installations, Softbrain maintains a high customer retention rate through robust support offerings.

For more details on esm, visit here.

Conclusion

In an increasingly competitive market, the successful implementation of Softbrain's esm by TOPPAN Equipment demonstrates the vital role of integrated CRM/SFA solutions in enhancing collaboration and operational efficiency. The ongoing commitment of TOPPAN Equipment to evolve their practices, leveraging esm as a foundational tool, is indicative of their progressive approach to after-sales service and customer relationship management.