#Japan #Yokohama #Alice in Wonderland #V-kisekae #The Bears' School

A New Chapter for V-kisekae

CCCMK Holdings, headquartered in Yokohama, Kanagawa, is delighted to unveil V-kisekae's new initiative, the 'Picture Book Series'. This exciting venture allows users of the V Point app to customize their mobile V cards with designs inspired by beloved children's literature, starting with the timeless classics 'Alice in Wonderland' and 'The Bears' School'.

Launch Details

Set to debut on September 24, 2025, the Picture Book Series will feature three unique designs from each title, bringing the enchanting world of these stories directly to smartphones. The designs from 'Alice in Wonderland,' which celebrates its 160th anniversary this year, include:

• - Falling Down the Rabbit Hole
• - Alice and the Cheshire Cat
• - The Queen's Croquet Ground

For 'The Bears' School,' known for its heartwarming narrative and endearing characters, the designs will be:

• - Jackie's Dream
• - Jackie's Happiness
• - Jackie's Chocolate

Available for just 165 yen each (tax excluded), users will have the opportunity to immerse themselves in the whimsical art and storytelling of these essential titles.

Bridging Generations

V-kisekae strives not only to offer delightful designs but also to foster a love for picture books across generations. The series is designed to engage both children and adults, making classic literature accessible in today's digital landscape. With a commitment to promoting book culture, CCCMK Holdings emphasizes the warmth and joy that these illustrations can bring to everyday life.

Collaborations and Future Plans

This launch is only the beginning! Future expansions include collaborations with award-winning titles from the 'TSUTAYA Picture Book Award,' which recognizes remarkable stories destined to be cherished for generations. The series aims to nurture books that future generations will continue to read and appreciate. Additionally, from November 1 to November 3, 2025, V-kisekae will host original designs linked to the 'Picture Book Expo' at Daikanyama Tsutaya Bookstore, a hallmark event celebrating the world of picture books.

About the Award-Winning Books

• - 'Alice in Wonderland' is revered worldwide, translated into over 170 languages. Originally conceived by Lewis Carroll during a riverside adventure with young girls, it has become a staple of fantasy literature, captivating readers for over a century. The whimsical characters and nonsensical events have even garnered the admiration of Queen Victoria herself.
• - 'The Bears' School' follows the delightful adventures of 11 gentle bear brothers and the mischievous sister, Jackie. Since its first release in 2002, the series has sold over 2.22 million copies and continues to touch the hearts of readers across all ages.

The Importance of Picture Books

CCC MK Holdings recognizes the indispensable role of picture books in nurturing young minds, and gathers the expertise of TSUTAYA bookstore's staff to select and promote titles that resonate with modern families. The 'TSUTAYA Picture Book Award' highlights those books that they hope will endure for another fifty years, bridging the past and future of storytelling.

Experience the Picture Book Culture

The 'Picture Book Expo,' initiated in 2022, is a gathering for authors, readers, and enthusiasts of picture books. The event features book signings, discussions, and markets, aiming to foster creativity and connections among people through literature.

The 2025 expo promises to be an unforgettable celebration, inviting all to explore the sensory magic of picture books.

Conclusion

As the V-kisekae picture book series introduces captivating designs that encapsulate the essence of beloved stories, CCCMK Holdings aims to spread the magic of picture books across Japan. Their goal is to enrich daily lives through art and literature, ensuring that the joy of reading and imagination never fades away.

For more information about V-kisekae, visit their official guide.