IQM Unveils Innovative Power Segments for Political Advertising
IQM Unveils Innovative Power Segments for Political Advertising
New York, July 17, 2025 - In a groundbreaking move, IQM Advertising Corporation has announced the launch of its latest product, Power Segments, designed to transform how political advocacy campaigns communicate with policymakers and their close circles. This new data solution enables precise targeting of key decision-makers using advanced proximity analytics coupled with anonymized location intelligence.
With the recent changes in the political landscape, where new officials often bring in new staff, advertisers are keenly interested in establishing connections that can influence legislative outcomes. Power Segments aims to fill this need by allowing advertisers to tap into a sophisticated map that outlines the relationships between policymakers, their advisors, and other influential individuals. This approach harnesses first, second, and third-party data within the programmatic ecosystem to ensure advertisers can effectively reach the individuals who sway policy decisions directly.
Matthew Dybwad, IQM's Chief Revenue Officer, emphasized the importance of reaching not just the policymakers, but also the network of individuals surrounding them. He stated, "It's crucial to understand that influencing policy goes beyond merely contacting the policymakers themselves. With Power Segments, we empower advertisers to engage the very people who shape legislative thoughts and actions."
Breaking Down Power Segments
Power Segments incorporates two primary tiers of connectivity: PowerSphere and PowerOrbit.
- - PowerSphere: This tier provides the most refined targeting option by focusing narrowly on close advisors, legislative staff, and other intimate associates of elected officials. This context-driven approach ensures that advocates reach the core influencers, crafting a strategic view of who seriously impacts decision-making.
- - PowerOrbit: Building upon the foundation of PowerSphere, PowerOrbit extends outreach by including vital second-degree connections, thereby widening the net while still maintaining the specificity critical for impactful political engagement.
The launch comes at a pivotal time, aligning with the needs of new staff brought in after elections, allowing for direct connections to be made that might otherwise go overlooked. By leveraging billions of location signals, Power Segments provides advertisers with the insights needed to build comprehensive and actionable audience profiles that directly affect policy outcomes.
IQM’s advanced approach utilizes its proprietary identity graph built from a diverse array of data sources, which not only identifies audiences accurately but also validates their interactions in real-time. Additionally, the company offers an appealing CPM-based pricing model, sidestepping common practices found elsewhere that often include subscription fees or additional charges with each activation.
The Vision Behind Power Segments
As stated by Dybwad, this innovative solution reflects IQM's forward-thinking nature. The company is committed to staying ahead of the curve in the evolving political advertising landscape. The team behind this initiative comprises a robust coalition of Product Managers, Data Scientists, and Marketers who have pooled their expertise to create an offering designed to address long-standing challenges in political advocacy.
"The goal is to empower our clients not only to reach the correct audience but to connect with the characters behind policy decisions - the influencers, advisors, and other critical connections that line the pathway to creating impactful policy," added Dybwad, underscoring the product's potential to reshape political advertising strategies.
Advertisers interested in learning more about Power Segments and how it can enhance their political advocacy strategies are invited to visit IQM.com for further details. This tool promises to redefine the parameters of political outreach, targeting key personas who play an essential role in policy-making processes.
About IQM
IQM Advertising Corporation is a global media buying platform specializing in enabling advertisers in highly regulated sectors to make informed decisions through data-driven insights. The platform leverages both first-party and third-party data alongside its proprietary AI technology to help advertisers create finely-tuned audience segments. For more information on their innovative solutions, visit www.iqm.com.
Topics Entertainment & Media）
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