#Japan #Shibuya #Angel Blue #Heisei Retro #Shibuya Modi

Uncover the Charm of the Heisei Retro Event

The Heisei Retro event, titled "Find Your Favorite!", is taking place at Shibuya Modi, the iconic fashion and lifestyle hub operated by Marui Co., Ltd. The event promises to be a vibrant celebration of the Heisei era, showcasing a variety of shops that encapsulate the nostalgia of the '80s and '90s while introducing it to a new generation. For Marui, this occasion marks a continuation of their strategy to promote individual tastes and passionate interests through curated events.

A Journey Through Memories

For those who came of age during the Heisei period, every item—be it an anime character, game, stationery, or candy packaging—holds not just nostalgia, but also memories of friendship and cherished moments. These objects remind us of a time characterized by laughter, fun, and a sense of wonder. Interestingly, for the current generation, these elements resonate differently: they evoke a sense of retro charm that feels simultaneously unfamiliar and familiar. The term "emo-cute" is rapidly gaining traction among Gen Z, embodying the appeal of what was once considered outdated yet continues to inspire new trends.

The venue boasts a collection of Heisei fashion pieces, beloved anime and game characters, and a myriad of vintage goods, creating an atmosphere where nostalgia comes alive. As visitors explore, they will undoubtedly find themselves discovering items that strike a chord in their hearts, prompting exclamations like, “I remember this!” or “We had that at home!” In this immersive experience, participants are bound to find their own new favorites, or "oshi"—a term for beloved characters or brands.

Notable Brands Making an Appearance

ANGEL BLUE

A highlight of this event is ANGEL BLUE, featuring Nakamura-kun, a legendary character making waves among Gen Z. Originally launched in 1989 as a mascot for a popular fashion brand, Nakamura-kun garnered immense popularity in the early 2000s, becoming iconic among middle school girls. With its quirky appearance and a cool blue palette, this lovable character is not only nostalgic for older generations but is also being rediscovered by younger fans through social media as an emotionally resonant, trendy figure.

HIMOKKUMA

Another delightful inclusion is Himokkuma, a character hugely popular on platforms like Instagram and LINE. With its rounded, fluffy demeanor and a humorous outlook on life, Himokkuma promotes a carefree philosophy that resonates with modern themes of self-acceptance and individuality. For this event, Himokkuma is set to reveal exclusive merchandise, including cute instant photo holders, offering fans a chance to engage with the character up close.

CONBEAU

Moreover, visitors will encounter CONBEAU, a select shop showcasing the adorable Estabunny, a pop-inspired character that embodies love and self-acceptance. Estabunny’s unique design invites visitors into a charming space filled with heartwarming themes and retro aesthetic, making it a must-see for fans of all ages.

KERORIN

Infusing a strong sense of nostalgia is KERORIN, celebrating its 100th anniversary this year. Known for its iconic yellow bucket, commonly associated with traditional Japanese bathhouses, KERORIN has established itself as a beloved cultural symbol spanning several generations. Attendees can explore exclusive collaborations and vintage items that highlight the endearing heritage of KERORIN, alongside engaging promotional merchandise.

2ndBASE by sanpoucamera

For photography enthusiasts, 2ndBASE by Sanpoucamera harkens back to a time when analog cameras ruled the market. Representing a sanctuary for camera lovers, this space invites patrons to revisit their passion for photography through vintage equipment and nostalgic memories.

BUTTER RECORD - POP UP in TOKYO -

A unique facet of the event is BUTTER RECORD, where vintage records are transformed into bespoke art pieces. Visitors can witness how these cherished items are lovingly repurposed into everyday art, creating a fusion of sound and visual beauty.

Event Details

• - Dates: July 30, 2025 - August 5, 2025
• - Location: Shibuya Modi, 1F Calendarium D01, D07
• - Hours: 11:00 AM - 8:00 PM

Whether you are revisiting cherished memories or discovering something entirely new, the Heisei Retro event is a heartfelt tribute to a beloved era. Don't miss this extraordinary opportunity to immerse yourself in the charm of Heisei culture at Shibuya Modi!

Note: Event details and merchandise offerings are subject to change without prior notice. Limited stock; once sold out, items may no longer be available.