#USA #Austin #Orange 142 #MarCom Awards #Emerald Isle Realty

Orange 142's Remarkable Achievement at the 2025 MarCom Awards

Orange 142, a prominent digital marketing agency renowned for its innovative strategies, has made headlines following their recent success at the 2025 MarCom Awards. This division of Direct Digital Holdings (Nasdaq: DRCT) garnered two prestigious awards for their exceptional work with Emerald Isle Realty, a family-owned vacation rental company with a rich history along North Carolina's Crystal Coast. The honors include a Gold award for their Search Engine Marketing (SEM) Campaign titled "One Line to Rule Them All," as well as a Platinum award for their Organic Social Media Strategy known as "Organic Impact."

Brenton Maddox, the Senior Vice President of Client Success at Orange 142, praised the accomplishments, stating, "This work is a great example of what happens when performance strategy and storytelling are aligned." The agency strategically integrated intent-driven media with authentic organic engagement, achieving impressive results across the board.

Emerald Isle Realty, celebrated for providing memorable vacation experiences for families over the past 64 years, partnered with Orange 142 to modernize its digital strategy. The results were astounding. The collaboration led to a 19% increase in paid traffic, a remarkable 33% surge in total revenue, and a staggering 62% boost in direct bookings stemming from their organic social efforts. Most notably, the return on investment reached an extraordinary 9,134%, growing by 32% year over year.

The campaign’s success was driven by integrated efforts across major platforms such as Google and Meta, where Orange 142 identified opportunities to unify search strategies and leverage organic social media as a significant contributor to revenue growth. Jason Voelpel, the Chief Marketing Officer at Emerald Isle Realty, expressed his satisfaction by stating, "Orange 142 brought a clear strategy and a disciplined, data-first mindset to our marketing efforts. The collaboration helped us reach new audiences while delivering real business impact."

In today's digital landscape, a robust marketing strategy is essential for businesses seeking to grow their presence and revenue. Orange 142's recent success at the MarCom Awards exemplifies the effectiveness of a tailored approach that combines data-driven decision-making with compelling storytelling. They continue to provide customized solutions across programmatic, search, social, connected TV, and emerging digital channels, specifically targeting high-growth sectors like Travel & Tourism, Healthcare, Energy, and Financial Services.

For those interested in learning more about Orange 142's performance marketing services, more information can be found on their official website: Orange 142. Their successful strategies and proven track record establish them as a leader in the digital marketing landscape, making them a versatile partner for small to medium-sized businesses aiming to enhance their market reach and revenue generation. As a testament to their commitment to excellence, Orange 142’s recent accolades will undoubtedly motivate them to continue delivering innovative marketing solutions to their clients in the future.