Tierra Encantada Expands to Georgia with New 12-Unit Deal in Atlanta

Tierra Encantada Expands Its Reach into Georgia



Tierra Encantada, a frontrunner in Spanish immersion early education, has taken a significant step in its national expansion by announcing a new development deal that will see 12 new locations established in Greater Atlanta. This ambitious initiative will be managed by franchise partner Mike Campagnolo, who is well-known for his extensive experience in overseeing various franchise regions.

A Veteran in Franchising


Mike Campagnolo brings a wealth of knowledge to this venture, having previously managed over 100 locations as one of the largest franchisees within the Planet Fitness network. His experience includes supervising approximately 1,000 employees, demonstrating his capacity for managing large-scale operations. Given this background, Campagnolo is poised to spearhead Tierra Encantada's entry into Georgia effectively.

In his own words, Campagnolo expressed the importance of early childhood education, stating, "Early childhood education gives kids a crucial head start, and families need a high-quality, secure place where they can confidently bring their children." This philosophy aligns perfectly with Tierra Encantada’s commitment to quality early education and community impact.

Commitment to Quality Childcare


As a devoted father of four, Campagnolo understands the essential role quality childcare plays in a child's development. His partnership with Tierra Encantada reflects more than just a business opportunity; it signifies a personal dedication to nurturing environments where children can thrive while supporting their families. Kristen Denzer, the founder and CEO of Tierra Encantada, shares this vision, emphasizing the growing demand for quality daycare services in Greater Atlanta. She notes:

"The demand for quality daycare, especially in Greater Atlanta, grows tenfold each year. Families today are looking for reliable care where their kids receive high-quality early education, eat nutritious meals, and are safe."


This increasing necessity for reliable childcare options positions Tierra Encantada favorably as it prepares to open its doors in Atlanta.

A Proven Franchise Model


Tierra Encantada has an established presence across twelve states, attracting entrepreneurs who are driven by values and community service. According to the latest FDD from 2025, the franchise boasts an average unit volume (AUV) of $3 million for centers that have been operational for more than 36 months. The business model is built on recurrent revenue streams, allowing it to remain resilient even during economic downturns, making it an attractive investment opportunity.

Founded in 2013, Tierra Encantada’s approach to childcare focuses on developing each child's overall growth, with a play-based STEAM curriculum delivered entirely in Spanish. This unique method allows children to pick up a second language naturally while fostering creativity, curiosity, and community connections. Each learning center is designed to cultivate social, emotional, and cognitive development, and they provide fresh, homemade meals to encourage healthy eating habits among children.

Support for Franchisees


Franchisees at Tierra Encantada benefit from a comprehensive onboarding program, operational and marketing assistance, and a successful playbook fine-tuned over the years. The franchise model is appealing not just to active owners but also to semi-absentee operators, as it does not require weekend or evening work and features consistent revenue opportunities.

For those interested in exploring franchise opportunities with Tierra Encantada, more details can be found on their website at www.tierraencantada.com/franchise.

Tierra Encantada is recognized as a leader in Spanish immersion early education, and it continues to be the fastest-growing Spanish immersion childcare brand in the U.S. With awards from Entrepreneur Magazine and Inc. Magazine highlighting its innovation and impact, the brand is poised for further expansion as it seeks qualified candidates for new franchise locations across select U.S. markets.

For updates and more information, visiting their official website and following them on social media platforms, including LinkedIn and Instagram, is recommended.

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