MYTREX Launches Latest HEAT NECK EVO at Isetan Shinjuku Men's Store Popup Event

MYTREX Unveils New Product at Isetan Shinjuku

The renowned wellness brand MYTREX, developed by So-Sc Medical, is making waves with the early launch of its latest innovation, the HEAT NECK EVO. This exciting release occurs at the popup shop in Isetan Shinjuku Men's Store, which starts today and runs until February 10, 2026. This exclusive event allows customers to experience and purchase the product before the general release later this month.

Popup Shop Details

Event Duration:
February 4 (Wed) to February 10 (Tue)
(Note: The store will be closed on February 6 for an event.)
Location:
Isetan Shinjuku Men's Store, 1st Floor, Cosmetics Section

During the popup, visitors will have the opportunity to try out various popular MYTREX wellness devices, including special purchase promotions. The product range focuses on both beauty and health, featuring a mix of the latest innovations and customer favorites that seamlessly fit into daily routines.

The HEAT NECK EVO Experience

The HEAT NECK EVO introduces an upgraded experience with its innovative vibration feature, which stimulates muscles with a gentle tapping motion. Furthermore, it effectively activates stiff muscles using EMS technology and provides soothing warmth through its combination of far-infrared heat and warming pads. This dual approach aims to ease tension in the neck and shoulders naturally.

Further details about this product will be shared in an upcoming press release, ensuring that customers stay informed as the launch approaches.

About MYTREX

MYTREX stands by the motto, "All technology is for a tangible experience," commiting to self-care solutions that integrate effortlessly into everyday life. The brand refuses to produce ineffective or unmanageable products, maintaining a focus on genuine usability and effectiveness.

As of August 2025, MYTREX has proudly surpassed over 3 million units sold across its series. Standout products include the powerful handheld REBIVE Series, the salon-quality MiRAY Series for light beauty care, and the AQUA Series, designed for EMS-assisted hip training in the bath. Additionally, the high-performance showerhead, HIHO FINE BUBBLE+e, features microcurrent technology for skin care.

New releases are continually being developed, such as the REBIVE SEAT, which provides comprehensive recovery for the back and waist, along with the RAKUNO Series, promoting ‘care while you do other things.’ MYTREX is dedicated to continually leveraging its expertise and technological prowess as a medical device manufacturer to deliver self-care experiences that inspire and delight customers.

Mytrex Online Presence

To explore their full product range, visit the official online shop: MYTREX Online Store. You can also find their products on major marketplaces, including:

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